This afternoon, acclaimed director Robert Rodriguez gave the first behind-the-scenes peek of the anticipated TV series, “From Dusk Till Dawn: The Series” via Twitter with a photo of the infamous fictional chain restaurant, “Big Kahuna Burger.” Premiering in 1Q 2014 on the new genre-busting cable network El Rey, the supernatural crime saga deepens the tone of the film, adding new characters and back stories while also expanding on the Mesoamerican mythology behind the creatures inside the club.

Robert Rodriguez ‏@Rodriguez 

“That’s one tasty burger.” #FromDuskTillDawn only on the @Elreynetwork pic.twitter.com/aii4vpVlVy

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ADDITONAL INFORMATION ABOUT “FROM DUSK TILL DAWN: THE SERIES”

Based on the thrill-ride film, “From Dusk Till Dawn: The Series” is a supernatural crime saga centered around bank robber, Seth Gecko and his violent, unpredictable brother, Richard “Richie” Gecko, who are wanted by the FBI and Texas Rangers Earl McGraw and Freddie Gonzalez after a bank heist left several people dead. While on the run to Mexico, Seth and Richie encounter former minister Jacob Fuller and his family, whom they take hostage. Using the family RV to cross the border, chaos ensues when the group detours to a strip club that is populated by vampires. They are forced to fight until dawn in order to get out alive.

The series features D.J. Cotrona (Dear John, G.I. Joe: Retaliation) who plays Seth Gecko; Zane Holtz (Holes, The Perks of Being a Wallflower) as Richie Gecko; Jesse Garcia (Quinceañera, Sons of Anarchy) who plays Texas Ranger Freddie Gonzalez, a new character created for the series; Don Johnson (Django Unchained, Nash Bridges) who joins in a recurring role as Sheriff Earl McGraw; Robert Patrick (Terminator 2: Judgment Day, The X-Files) as Jacob Fuller; Madison Davenport (Save Me, Shameless) as Kate Fuller; Brandon Soo Hoo (Tropic Thunder, Ender’s Game, Incredible Crew) as Scott Fuller and Eiza González (Lola: Érase Una Vez) as Santánico Pandemonium, and Wilmer Valderrama (That 70’s Show) as Carlos.

The 10-episode serialized drama will serve as the first original scripted series to air on the new genre-busting cable network. El Rey Network will debut nationally in December 2013.

“From Dusk Till Dawn: The Series” is an El Rey Network production in association with FactoryMade Ventures. Executive producers are Robert Rodriguez, Carlos Coto (who is also showrunner) and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa. Diego Gutierrez is writer and co-executive producer. Robert Rodriguez will direct the first two installments. Miramax, producing studio and distributor of the original film, is distributing the series internationally in all territories with the exception of Canada, China, India and UK.