To spread awareness about the importance of being prepared for the worst situations, AMC’s The Walking Dead has teamed up with emergency management and preparedness experts, First My Family, LLC (FMF), to create The Walking Dead Survival KitTM: a fully-functioning survival kit based on the mega-hit series.
The characters on AMC’s zombie apocalypse hit series have more in common with their fans than they may think. Whether it’s earthquakes on the West Coast, severe weather across the East Coast, or tornadoes throughout the Midwest, danger is present on a daily basis. The survival and emergency preparedness kit is available for pre-order beginning January 22nd as part of the lead-up to AMC’s The Walking Dead mid-season premiere on Sunday, February 9th at 9pm.
“Emergencies happen every day, and it’s more important than ever to be prepared,” said Andrew Torres, CEO and Founder of FMF. “We designed this kit to help two people stay alive for three days with not much else,” said Angie Torres, R.N., COO and Co-Founder.
AMC and First My Family agreed on essential contents for The Walking Dead Survival Kit, which includes: Daytrex Emergency Water and Food (both certified to last for five years by the U.S. Coast Guard), Mylar space blankets, 24-hour body heat blankets, ponchos, glow sticks, a Lifeline first aid kit, procedural medical mask, leather palm work gloves, waterproof matches (where permitted), and a Life Gear LED flashlight – all to be carried in AMC’s The Walking Dead branded military-style messenger bag.
Andrew Torres and his wife, Angie, have built their careers by taking disaster preparedness very seriously. While watching Talking Dead one night, these long-time fans were inspired to reach out via social media to AMC in an attempt to create the first-ever survival kit based on the show. Less than a year later, First My Family is proud to introduce the official The Walking Dead Survival Kit.
“We are excited to be working with First My Family and it is our hope that this partnership will help spread awareness of the importance of disaster preparedness,” said Theresa Beyer, SVP of Promotions and Activation for AMC.
To order the official The Walking Dead Survival Kit, visit www.firstmyfamily.com.
AMC’s The Walking Dead continues to be the #1 show on all of television among the coveted 18-49 demographic and remains the highest-rated series in the history of cable television. The first eight episodes of its fourth season delivered an average of 13 million viewers and 8.4 million adults 18-49. Based on the comic book series written by Robert Kirkman and published by Image Comics, The Walking Dead tells the story of the months that follow after a zombie apocalypse. The series Entertainment Weekly called the “greatest thriller ever produced for television” has earned two Emmy® Awards for Outstanding Special Effects Makeup, among many other accolades. The Walking Dead will return for the second half of its fourth season at 9pm on Sunday, February 9, followed by a new episode of Talking Dead at 10 pm.