IAmElemental’s Female Action Figures Named Finalists for 2018 Toy of the Year

Series 2/Wisdom Selected in Action Figure of the Year Category ” order_by=”sortorder” order_direction=”ASC” returns=”included” maximum_entity_count=”500″] The Toy Industry Association has announced its 2018 Toy of the Year finalists – and […]

Series 2/Wisdom Selected in Action Figure of the Year Category

The Toy Industry Association has announced its 2018 Toy of the Year finalists – and IAmElemental, creator of the first female action figures designed specifically for children, has been selected in the Action Figure of the Year category for its Series 2/Wisdom figures.

The Toy of the Year Awards are presented by the Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages.  Finalists were selected by a panel of toy and play experts, retailers, academics, and journalists. 

IAmElemental’s female action figures boast a forward-thinking design and engineering unique among products designed for children.  Its Series 1/Courage figures, modeled on Joan of Arc, represent character traits including Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence.  Series 2/Wisdom, with ancient Alexandrian STEM pioneer Hypatia as the muse, includes Creativity, Curiosity, Ingenuity, Exploration, Logic, Mastery and Oblivion. 

“We are beyond thrilled with this industry recognition for the second year in a row,” said Chief Elemental Officer Julie Kerwin.  “Our Series 1/Courage figures were chosen as Action Figure of the Year finalists last year, and our company as a finalist for Rookie of the Year.  It is wonderful to see our startup company’s progress validated by toy industry leaders, as it helps us deliver our message of strength and empowerment to a wider audience.”

To vote for IAmElemental, visit ToyAwards.org through mid-January 2018.  Winners will be announced at the Toy of the Year Awards ceremony on February 16, 2018, which kicks off New York Toy Fair. 

IAmElemental’s female action figures are available online and in retail stores worldwide. 

About IAmElemental: New York City-based IAmElemental is a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!).  Founded in 2013, the company conducted a Kickstarter campaign in 2014 which was fully funded in two days, drawing backers from all 50 states and six continents, and was named by TIME Magazine as one of the “25 Best Inventions of 2014” and “Top 10 Toys of 2014.”   “If you give a girl a different toy, she will tell a different story”; “Play with power”; “It’s character, not characters”; “Shared, everyone’s powers grow stronger”; and “We have Superpowers. Want some?” are trademarks of IAmElemental.  For more information, visit http://www.IAmElemental.com, Twitter: @IAmElementalToy, Facebook: IAmElementalToy, Instagram: IAmElementalToy.

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