Sony Pictures Consumer Products Unveils Multi-Category Licensing Program Ahead of “Cobra Kai” Seasons 1 & 2 Launch on Netflix

Licensees span categories including gaming, apparel, accessories, collectible toys, publishing, costumes, home goods and more As the two-time Emmy nominated show “Cobra Kai” enters a new dojo on August 28 […]

Licensees span categories including gaming, apparel, accessories, collectible toys, publishing, costumes, home goods and more

As the two-time Emmy nominated show “Cobra Kai” enters a new dojo on August 28 with the first two seasons landing on Netflix, Sony Pictures Consumer Products announces a comprehensive licensing lineup, including gaming, apparel, accessories, collectible toys, publishing, costumes, home goods and more. Select products are now available in the United States with additional products being released throughout the year and in 2021. Product can be found at major retailers including Amazon, Box Lunch, FYE, GameStop, Hot Topic, Spencer’s and Walmart.

 

“We are super excited to bring the first two seasons of “Cobra Kai” to Netflix’s massive, global audience, with a third season on its way in 2021. We are taking the show beyond the screen and into the hands of consumers through a variety of merchandise offerings, and we are honored to have such a fantastic roster of licensees to help make that happen,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “With even more help from our showrunners themselves who make sure we are staying true to the DNA of “Cobra Kai,” we’re confident that fans everywhere will be proud to show ‘no mercy’ for their fandom by sporting these epic show-themed products.”

 

This year, “Cobra Kai” is getting the gaming treatment with a new mobile game published by Boss Team Games coming this fall, along with a new console game from Gamemill called “Cobra Kai: The Karate Kid Saga Continues” which launches October 27.

 

The following licensees for “Cobra Kai” have products available now:

  • Bioworld apparel such as sleepwear, headwear, hosiery and accessories.
  • Contenders Clothing including boxer briefs, hats, shirts, sweatshirts and tanks. Available at www.contendersclothing.com/collections/cobra-kai.
  • Funko action figures, phone accessories, backpacks, keychains, belts and buckles and hats.
  • IDW Publishing comic book issues #1 – #4.
  • NECA collectibles.
  • Party City Johnny Lawrence adult costume. Available at www.partycity.com.
  • Spirit Halloween adult costumes themed Daniel LaRusso and Johnny Lawrence. Available on www.spirithalloween.com.
  • Surreal Entertainment water bottles, stickers, duffle bags, wrist and headbands.
  • Teespring apparel and accessories at www.youtube.com/c/cobrakai/store.
  • The Araca Group official Cobra Kai store featuring apparel, home décor and accessories, with all-new notebooks and mugs. Products available at www.cobrakaistore.com.
  • Trends International posters.

 

Sony Pictures Consumer Products is also taking “Cobra Kai” beyond the U.S. with the following international licensee collaborations: Caprice apparel (Territories: Australia, New Zealand) and Ecell Global phone and tablet accessories (Territories: France, Germany, Ireland, Italy, Spain, UK).

About Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), which is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.

About Cobra Kai

In the highly-anticipated return of two iconic characters, the arch-rivals from the legendary Karate Kid film series reunite over 30 years after the events of the 1984 All Valley Karate Tournament. Now living in the affluent hills of Encino, Daniel LaRusso (Ralph Macchio) leads an enviable life with his beautiful family, while running a successful string of car dealerships throughout the valley. Meanwhile, his high school adversary, Johnny Lawrence (William Zabka), whose life has taken a rocky turn, seeks redemption by reopening the infamous Cobra Kai karate dojo. Their lives inevitably become intertwined and the rivalry is reignited, setting forth the next generation of “karate kids” in COBRA KAI. COBRA KAI is produced by Overbrook Entertainment in association with Sony Pictures Television.

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