Hillside, NJ—June 6, 2013—National Entertainment Collectibles Association (NECA), today launched Mock.com, a new online shopping experience inviting shoppers to browse a 3D store front with full customization capabilities to design their very own memorabilia and apparel featuring their favorite brands. The first brand to appear on the new store will be Warner Bros. Pictures and Legendary Pictures’ PACIFIC RIM. Coinciding with the opening, the company has also revealed NECA Rewards, an upcoming rewards program in which members can earn limited-edition products and other exclusive rewards, set to launch this summer.
Unlike any other online shopping experience, on Mock.com shoppers can select from a wide variety of merchandise, including t-shirts, sweaters, hats, coffee mugs and more to fully customize. Shoppers can choose from an expansive collection of branded logos and artwork from leading brands within the NECA catalog of intellectual properties spanning movies, music, video games and more.
“Mock.com brings together everything NECA is about; entertainment, top brands, and high-quality products consumers crave,” said Joel Weinshanker, president and COO at NECA. “We’re introducing a new way for consumers to interact with their favorite brands right from their home.”
With the release of the much-anticipated film just around the corner, the first brand to appear on Mock.com is 
Warner Bros. Pictures and Legendary Pictures Pacific Rim. NECA has also released a special 7” scale PACIFIC RIM Knifehead Action Figure, which early shoppers and fans can view now in the 3D Mock.com store.
Alongside the online store opening, NECA Rewards has also been announced, which will offer fans a way to earn points that can be redeemed on a variety of ultra-exclusives and limited edition merchandise only available via the reward program. More details on the program will be announced soon.
Brian Isaacs - Executive Editor / Publisher