Sanrio and Uglydoll® Partner to Create a
Limited-Edition Hello Kitty® Collection
Sanrio, Inc. the global lifestyle brand best known for pop icon, Hello Kitty, has announced a partnership with Pretty Ugly, LLC, owner of Uglydoll, to create global, co-branded collaboration with Hello Kitty and Uglydoll characters. Uglydoll’s unique aesthetic, famous for defining ‘ugly’ as distinctive and unique, will be combined with the iconic style of Hello Kitty to create a selection of limited-edition collectibles.
The Hello Kitty Uglydoll collaboration will make its official debut at San Diego Comic-Con, held July 18th-21st. The collection will include a set of limited edition plush by Gund® featuring Hello Kitty dressed as Uglydoll’s popular characters – OX™, Trunko™, Ice-Bat™ and Wage™ – as well as a set of vinyl figures by Funko. Additional product exclusive to Comic-Con will include t-shirts by Mighty Fine, iPhone cases by Uncommon, and a collectible pin set by PinUSA. Specific items from the collection will also be shown at Licensing Show, held June 18th-20th in Las Vegas; and will be available later this Summer at select Sanrio boutique stores, Sanrio.com, Uglydolls.com and specialty retailers. Retail starting at $20.
Brian Isaacs - Executive Editor / Publisher