Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced it has joined forces with Warner Bros. Consumer Products, on behalf of DC Entertainment, on a multi-year, global licensing deal to manufacture, market and distribute large Action Pose dolls, everyday dress-up and Get Ready for Action-segment items based on the popular DC Super Hero Girls universe.
“We’re excited that Warner Bros. Consumer Products, with DC Entertainment, have chosen JAKKS to partner on the all-new DC Super Hero Girls franchise,” said Jill Nordquist, Senior Vice President, JAKKS Pacific. “Our full range of products will inspire kids to break boundaries and to discover their inner hero through play.”
“This groundbreaking franchise continues to expand and we’re thrilled for JAKKS Pacific to join the global licensing program,” said Julian Montoya, Vice President, Global Toys for Warner Bros. Consumer Products. “With its new DC Super Hero Girls toy line inspired by the iconic female DC Super Heroes, kids will be empowered to get into the larger-than-life action.”
JAKKS Pacific’s DC Super Hero Girls line will be available at retailers in Fall 2017.
ABOUT DC SUPER HERO GIRLS
DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC universe during their formative high school years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana and many more, make their unprecedented teenaged introduction. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering their unique abilities, nurturing their remarkable powers and mastering the fundamentals of being a hero.
DC Super Hero Girls is a fun, immersive universe that encourages girls to discover their own super-heroic potential with new animated webisodes, TV specials, and made-for-video movies; as well as a merchandise program across all categories, and more. Random House Children’s Books continue to expand on its portfolio of middle-grade novels, with author Lisa Yee; and DC continues to create original graphic novels, with writer Shea Fontana – both publishing programs bringing the DC Super Hero Girls universe to life in all-new stories that expand the world from what is featured in the animated content. Fans can discover more at DCSuperHeroGirls.com and through dedicated social media platforms, including YouTube, Facebook and Instagram.