DC TO KICK OFF BATMAN 80th ANNIVERSARY CELEBRATON AT SXSW, UNVEILING ONE-OF-A-KIND MURAL AND LIGHTING UP NIGHT AS THE DAILY 1.5M BATS FLY OVER CONGRESS BRIDGE
New Batman T-shirt Revealed to Fans, Available Exclusively at Hot Topic
| WHAT: | DC will kick-off the 80th Anniversary of Batman at this year’s South by Southwest (SXSW), honoring the World’s Greatest Detective who has shaped superhero fandom and permeated every area of modern entertainment. Throughout the festival, attendees can enjoy fan experiences, photo opportunities and limited-edition merchandise to honor #LongLiveTheBat.
Media Highlights and Photo Opps Include: · DC will light up the night to honor the Caped Crusader as 1.5 million bats fly over Austin’s famous Congress Bridge. · A highly-instagrammable moment with a Batman-inspired mural painted by local Austin artist, MEZ DATA, to be unveiled at the Native Hostel · Exclusive Tee collection featuring illustrations from popular DC artists to celebrate the Dark Knight who continues to reign as the most popular single Super Hero ever created. Available for $22.90 at select Hot Topic stores and www.hottopic.com
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| WHEN & WHERE: | Friday, March 15 5:00 PM CT: Private Mural Unveil and Mixer at the Native Hostel 807 E 4th St., Austin, TX 78702
7:30 PM CT: Batman 80th Activation During the Daily Bat Flights Ann W. Richards Congress Avenue Bridge, Austin, TX 78704
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| ABOUT DC:
About Warner Bros. Consumer Products
| Home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), DC Vertigo (Sandman, Fables, etc.) and MAD, DC is the creative division charged with strategically integrating across Warner Bros. and WarnerMedia. DC works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC is one of the largest English-language publishers of comics in the world.
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, the Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
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| #LongLiveTheBat | #Batman80 |