LEGO Originals Introduce Decorative Wooden Display Item

The LEGO Group will be unveiling a beautiful, posable LEGO® Originals™ Wooden Minifigure – celebrating a true icon of play. A 5:1 upscaled version of the classic minifigure, first introduced […]

The LEGO Group will be unveiling a beautiful, posable LEGO® Originals™ Wooden Minifigure – celebrating a true icon of play. A 5:1 upscaled version of the classic minifigure, first introduced to LEGO play in 1978, the model is handcrafted out of FSC-certified oak and has adjustable plastic hands, paying homage to the company’s history when the first LEGO toys were crafted from wood. The model can be displayed as-is or can be completely customized to create a one-of-a-kind minifigure.

Available November 3, the LEGO Originals Wooden Minifigure measures over 7” tall, and is presented in a premium gift box with a booklet featuring the story and history of the minifigure, inspirational ideas for owners to customize the model in their own ways, plus instructions to build 5 cute items using the included LEGO brick.

The set will make its debut at a limited time LEGO Originals Pop Up Store and Gallery in London.

Igniting nostalgia and celebrating brand heritage – new LEGO® Originals™ series launches with a 5:1 upscaled wooden minifigure

Making its entrance for the first time in 1978, the LEGO® minifigure has become one of the biggest pop-cultural icons of modern times and continues to renew itself – this time paying homage to its heritage in a decorative wooden 5:1 upscaled version

London, November 1st: Launching with the LEGO® Originals Wooden Minifigure 853967, the LEGO Group and design specialists Room Copenhagen are introducing a new range of products dedicated to fans who love a bit of LEGO nostalgia and playful interior design. The product was revealed today at a unique LEGO Originals Pop Up Store and Gallery in Covent Garden, London where fans can drop by for a chance to pick up this rare and limited-edition model before it goes on sale more widely to LEGO VIP-members on LEGO.com from November 3rd to 7th, then globally from November 8th.

Founded in 1932 by master carpenter Ole Kirk Kristiansen, the first LEGO toys were hand crafted from wood. His craftsmanship and attention to detail secured a high level of quality for the products, but when wood supplies became scarce in the aftermath of the second World War, Ole started supplementing his production with plastic toys and the rest is history…

Speaking in 1950, Ole Kirk Kristiansen said: “I have always been committed to making the nicest and most robust objects, and just like other carpenters I believe the best type of advertising is when the product promotes itself. Our purpose is to produce a really good, solid and finely crafted piece of work, and ensure LEGO products always be known for their exceptional quality”.

Respecting our heritage as a producer of high-quality handmade wooden toys, this premium model is handcrafted from FSC-certified oak, with adjustable yellow plastic hands just like today’s LEGO minifigures. The model measures over 7” (20cm) tall, 4” (11cm) wide and 3,5” (9cm) deep. The last LEGO product to combine both wood and plastic was the 1130 Bedford firetruck 60 years ago in 1959.

This 5:1 upscaled version of the classic LEGO minifigure is presented in a premium gift box with a 28-page booklet featuring the history of the minifigure and the story behind the development of this wooden model. Also included are inspiring examples of how LEGO designers personalized their models, as well as inspiration for accessories fans can build using the included LEGO bricks. A number of LEGO designers have already given their take on how to personalize the model, and the results will be exhibited for a limited time at the LEGO Originals Pop Up Store and Gallery in London.

Since its arrival in 1978, there have been over 8,000 different minifigures launched, not to mention the many versions children have created themselves. This new edition is no exception. Owners are encouraged to unleash their creativity to decorate and customize the minifigure in unique ways, display with pride at home or the office and share their creations via social media using #LEGOOriginals.

“It has been a privilege for us to expand our collaboration with The LEGO Group and contribute to the world premiere of a new series of design classics,” explains Jacob Eberhard, CEO of Room Copenhagen. “Going back to the roots of the company and helping to bring back some of the original LEGO toys in new creative ways is an exciting journey to be part of.” ###

LEGO® Originals Pop Up Store and Gallery in London
Location – 9 – 11 Shorts Gardens, Seven Dials, Covent Garden, London, WC2H 9AT
Date/time – Friday 1st Nov, 12.00 – 16.00 and Sat 2nd Nov, 12.00 – 16.00
Pop up event will showcase the LEGO® Originals Wooden Minifigure, alongside unique and individual personalization versions of the minifigure by LEGO designers. A limited number of the wooden minifigure will be on sale and each purchase will come with an exclusive LEGO Originals piece of artwork only available from the event and the LEGO VIP Reward Centre.
Purchases at the event are limited to 1 per person per day.
Timeslots to the event are limited. For more information and to sign up visit
www.legostore-events.com/?RRID=15304031202&RMID=VIP_2019_10_VIPOct_Originals

853967 LEGO® Wooden Minifigure
US $119.99 – CA $154.99  

Iconic Wooden Minifigure model for creative customization!

Celebrate a true icon of play with this beautiful, posable LEGO® Originals Wooden Minifigure (853967). A 5:1 upscaled version of the classic minifigure, it is carved out of oak and has adjustable plastic hands. It is presented in a premium gift box with a leaflet featuring inspirational ideas for owners to customize the model in their own ways, plus instructions to build 5 cute items using the included LEGO bricks.

  • A beautiful, 5:1 upscaled, posable wooden version of the classic LEGO® minifigure introduced to LEGO sets in 1978, for display as it is or for ‘make-it-your-own’ customization.
  • Reflecting LEGO® origins as a producer of handmade wooden toys, this premium-quality model is handcrafted from FSC-certified oak, with adjustable plastic hands just like today’s LEGO minifigures.
  • This set also includes a 28-page leaflet featuring the history of the minifigure and the development of this wooden model, plus inspiring examples of how LEGO® creatives personalized their models.
  • The leaflet also has instructions on how to build 5 fun little models for the minifigure to hold using the included 29 LEGO® elements.
  • Presented in a premium gift box, this set makes a fantastic birthday, Christmas or nostalgic present for LEGO® fans and any creative person.
  • Owners can unleash their creativity to dress up, paint or do whatever they want to customize the minifigure in unique ways and then show off their creations via social media using #LEGOOriginals. • Measures over 7” (20cm) tall, 4” (11cm) wide and 3” (8cm) deep.

 Available directly from select LEGO Stores & LEGO.com from November 3rd, 2019

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