HASBRO INTRODUCES FIRST SERIES OF NBA PLAYERS INCLUDED IN THE RETURN OF STARTING LINEUP

Action Figures Featuring NBA Players Giannis Antetokounmpo, Stephen Curry, Luka Dončić, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young are Available for Pre-Order Today Today, Hasbro, Inc., […]

Action Figures Featuring NBA Players Giannis Antetokounmpo, Stephen Curry, Luka Dončić, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young are Available for Pre-Order Today

Today, Hasbro, Inc., in partnership with global digital sports platform Fanatics, the National Basketball Association (NBA) and National Basketball Players Association (NBPA), re-launched the beloved sports collectibles brand Starting Lineup with its first series of action figures featuring NBA players. The initial series of Starting Lineup NBA figures will be available for pre-order starting today at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and NBAStore.com.

“This is a proud moment for the company as we celebrate the return of the Starting Lineup brand,” said Eric Nyman, President and COO of Hasbro. “We are grateful to our partners in helping us reintroduce these fan-favorite collectibles to a new generation of sports fans and collectors while bringing some of the biggest names in the game to an all-new action figure form.”

The new series of Starting Lineup action figures feature design like never before in a highly articulated 6” scale. NBA players joining the first series of figures include Giannis Antetokounmpo, Stephen Curry, Luka Dončić, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young. Each 6” action figure, capturing the likeness of these larger-than-life NBA luminaries, will also include an exclusive, officially licensed Panini NBA trading card and NFT.

The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players accompanied by a trading card for more than a decade, and the introduction of notable NBA players will be the first of an all-new era of major athletes joining its classic heritage. OneTeam Partners, a sports licensing, marketing and media company, will support the product re-launch with creative development, athlete marketing, media planning and content production resources.

For more information on the re-launch of the Starting Lineup brand, please visit Hasbro Pulse | Where Fans Come First or follow the Starting Lineup brand at @StartingLineupOfficial on Instagram and Facebook, as well as @SLUOfficial_ on Twitter.

HASBRO STARTING LINEUP
SERIES 1 NBA PRODUCT COPY

HASBRO STARTING LINEUP SERIES 1 STEPHEN CURRY FIGURE
(HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: December 2022)
HASBRO STARTING LINEUP SERIES 1 is bouncing back into action with a game-changing line of NBA toys featuring premium 6-inch scale action figures of fan-favorite players. This HASBRO STARTING LINEUP SERIES 1 STEPHEN CURRY figure comes in his Golden State Warriors Icon Edition jersey, as well as his Curry Flow 9 Under Armour shoes. Highly poseable with premium detail, this 6-inch figure features photoreal player likenesses and dramatic poseability. Includes figure, 2 pairs of hands, a flight stand, and an exclusive Panini basketball trading card with a digital NFT version. Starting Lineup basketball toys with exclusive NBA trading cards make great sports gifts for your ultimate fan! Available for preorder on 9/22 at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

HASBRO STARTING LINEUP SERIES 1 GIANNIS ANTETOKOUNMPO FIGURE
(HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: December 2022)
HASBRO STARTING LINEUP SERIES 1 is bouncing back into action with a game-changing line of NBA toys featuring premium 6-inch scale action figures of fan-favorite players. This HASBRO STARTING LINEUP SERIES 1 GIANNIS ANTETOKOUNMPO figure comes with his Milwaukee Bucks Icon Edition jersey, as well as his Zoom Freak 3 Nike shoes. Highly poseable with premium detail, this 6-inch figure features photoreal player likenesses and dramatic poseability. Includes figure, 2 pairs of hands, a flight stand, and an exclusive Panini basketball trading card with a digital NFT version. Starting Lineup basketball toys with exclusive NBA trading cards make great sports gifts for your ultimate fan! Available for preorder on 9/22 at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

HASBRO STARTING LINEUP SERIES 1 LUKA DONČIĆ FIGURE
(HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: December 2022)
HASBRO STARTING LINEUP SERIES 1 is bouncing back into action with a game-changing line of NBA toys featuring premium 6-inch scale action figures of fan-favorite players. This HASBRO STARTING LINEUP SERIES 1 LUKA DONČIĆ figure comes in his Dallas Mavericks Icon Edition jersey, as well as his Air Jordan XXXVI Nike shoes. Highly poseable with premium detail, this 6-inch figure features photoreal player likenesses and dramatic poseability. Includes figure, 2 pairs of hands, a flight stand, and an exclusive Panini basketball trading card with a digital NFT version.
Starting Lineup basketball toys with exclusive NBA trading cards make great sports gifts for your ultimate fan! Available for preorder on 9/22 at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

HASBRO STARTING LINEUP SERIES 1 JOEL EMBIID FIGURE
(HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: December 2022)
HASBRO STARTING LINEUP SERIES 1 is bouncing back into action with a game-changing line of NBA toys featuring premium 6-inch scale action figures of fan-favorite players. This HASBRO STARTING LINEUP SERIES 1 JOEL EMBIID figure comes in his Philadelphia 76ers Icon Edition jersey, as well as his Embiid One Under Armour shoes. Highly poseable with premium detail, this 6-inch figure features photoreal player likenesses and dramatic poseability. Includes figure, 2 pairs of hands, a flight stand, and an exclusive Panini basketball trading card with a digital NFT version. Starting Lineup basketball toys with exclusive NBA trading cards make great sports gifts for your ultimate fan! Available for preorder on 9/22 at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

HASBRO STARTING LINEUP SERIES 1 JA MORANT FIGURE
(HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: December 2022)
HASBRO STARTING LINEUP SERIES 1 is bouncing back into action with a game-changing line of NBA toys featuring premium 6-inch scale action figures of fan-favorite players. This HASBRO STARTING LINEUP SERIES 1 JA MORANT figure comes in his Memphis Grizzlies Icon Edition jersey, as well as his Air Zoom G.T. Run Nike shoes. Highly poseable with premium detail, this 6-inch figure features photoreal player likenesses and dramatic poseability. Includes figure, 2 pairs of hands, a flight stand, and an exclusive Panini basketball trading card with a digital NFT version. Starting Lineup basketball toys with exclusive NBA trading cards make great sports gifts for your ultimate fan! Available for preorder on 9/22 at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

HASBRO STARTING LINEUP SERIES 1 JAYSON TATUM FIGURE
(HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: December 2022)
HASBRO STARTING LINEUP SERIES 1 is bouncing back into action with a game-changing line of NBA toys featuring premium 6-inch scale action figures of fan-favorite players. This HASBRO STARTING LINEUP SERIES 1 JAYSON TATUM figure comes in his Boston Celtics Icon Edition jersey, as well as his Air Jordan XXXVI Nike shoes, complete with Taco Jay Nike logo. Highly poseable with premium detail, this 6-inch figure features photoreal player likenesses and dramatic poseability. Includes figure, 2 pairs of hands, a flight stand, and an exclusive Panini basketball trading card with a digital NFT version.
Starting Lineup basketball toys with exclusive NBA trading cards make great sports gifts for your ultimate fan! Available for preorder on 9/22 at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

HASBRO STARTING LINEUP SERIES 1 TRAE YOUNG FIGURE
(HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: December 2022)
HASBRO STARTING LINEUP SERIES 1 is bouncing back into action with a game-changing line of NBA toys featuring premium 6-inch scale action figures of fan-favorite players. This HASBRO STARTING LINEUP SERIES 1 TRAE YOUNG comes in his Atlanta Hawks Icon Edition jersey, as well as his Trae Young 1 Adidas shoes, complete with Peachtree colorway. Highly poseable with premium detail, this 6-inch figure features photoreal player likenesses and dramatic poseability. Includes figure, 2 pairs of hands, a flight stand, and an exclusive Panini basketball trading card with a digital NFT version. Starting Lineup basketball toys with exclusive NBA trading cards make great sports gifts for your ultimate fan! Available for preorder on 9/22 at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

HASBRO STARTING LINEUP SERIES 1 LeBRON JAMES FIGURE
(HASBRO/Ages 4 years & up/Approx. Retail Price: $49.99/Available: December 2022)
HASBRO STARTING LINEUP SERIES 1 is bouncing back into action with a game-changing line of NBA toys featuring premium 6-inch scale action figures of fan-favorite players. This HASBRO STARTING LINEUP SERIES 1 LeBRON JAMES figure comes in his Los Angeles Lakers Icon Edition jersey, as well as his LeBRON 19 Low Nike shoes. Highly poseable with premium detail, this 6-inch figure features photoreal player likenesses and dramatic poseability. Includes figure, 2 pairs of hands, a flight stand, and an exclusive Panini basketball trading card with a digital NFT version. Starting Lineup basketball toys with exclusive NBA trading cards make great sports gifts for your ultimate fan! Available for preorder on 9/22 at 9AM ET exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

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