HASBRO TEAMS UP WITH NFL AND NFLPA TO EXPAND NEW STARTING LINEUP SPORTS COLLECTIBLES BRAND

COLLABORATION WILL BRING ACTUAL LIKENESSES OF FAN-FAVORITE NFL FOOTBALL PLAYERS TO STARTING LINEUP BEGINNING IN 2023 Today, Hasbro, Inc. has announced its new licensing agreements with the National Football League […]

COLLABORATION WILL BRING ACTUAL LIKENESSES OF FAN-FAVORITE NFL FOOTBALL PLAYERS TO STARTING LINEUP BEGINNING IN 2023

Today, Hasbro, Inc. has announced its new licensing agreements with the National Football League (NFL) and National Football League Players Association (NFLPA) as part of the re-launch of the iconic sports collectibles brand Starting Lineup. Sports fans and collectors will now have the opportunity to add the biggest names in the NFL to their collection. Pre-orders will open in 2023 exclusively on Hasbro Pulse and across the Fanatics network of online sites, including NFLShop.com.

“We are very excited to collaborate with the NFL and NFLPA as part of our re-launch of the legendary Starting Lineup brand,” said Eric Nyman, President and COO of Hasbro. “The reaction to the brand’s return has been tremendous and it’s a huge win for sports fans and collectors alike as we continue the brand’s legacy and bring action figures from the NFL to the line.”

“We love products that spotlight the players’ likenesses and personalities, because that authenticity strengthens fan-player connections” said Terése Whitehead, Vice President, Consumer Products & Strategy at NFL Players Inc., the marketing and licensing arm of the NFLPA. “Bringing NFL players into Starting Lineup is a perfect opportunity to combine that authenticity with a fun, nostalgic brand designed to elevate the whole experience for longtime collectors and a new generation of fans.”

The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players for more than a decade. Fans can look forward to highly articulated 6” scale action figures based on the actual likenesses of NFL players joining the lineup and will also include an exclusive, officially licensed NFL player trading card.

For more information on the upcoming launch of the Starting Lineup NFL-NFLPA licensed figures, please visit Hasbro Pulse | Where Fans Come First or follow the Starting Lineup brand at @StartingLineupOfficial on Instagram and Facebook, as well as @SLUOfficial_ on Twitter.

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