Starting Today, Players Can Fire Up Classic and Reimagined Hot Wheels Cars in Hot Wheels: Rift Rally to Experience High-Velocity Mixed Reality Racing At Home

The future of racing is here! Velan Studios and Mattel, Inc. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5. Leveraging Velan Studio’s patented RC mixed reality technology, Hot Wheels: Rift Rallyoffers an all-new kind of Hot Wheels® experience that blends the real world with over-the-top digital environments to transform players’ homes into high-speed raceways.

“Velan Studios is a leader in mixed reality gaming, and with Hot Wheels: Rift Rally they’ve created a Hot Wheels experience that blends digital and physical play in an incredibly imaginative new way,” said Mike DeLaet, Global Head of Digital Gaming, Mattel. “Over the past 55 years, families around the world have created cherished memories with Hot Wheels, and we’re thrilled to further that tradition in the digital space to keep the brand ahead of the curve as it continues to resonate with fans.”

Hot Wheels: Rift Rally puts players behind the wheel of their favorite Hot Wheels vehicles using the Chameleon RC car, which can digitally transform into more than 140 vehicle variations. This includes iconic Hot Wheels such as Twin Mill™, Bone Shaker™, Mach Speeder™, Gotta Go™, and more fan-favorites; as well as several Rift Rally original vehicles. 

“At Velan Studios, we pride ourselves on our ability to create ground-breaking game experiences through new forms of play,” said Karthik Bala, CEO, Velan Studios. “With Hot Wheels: Rift Rally, we leveled up our RC car technology to really bring the fantasy of being in the drivers’ seat of a Hot Wheels car to life. We can’t wait for players to experience it for themselves, and turn their living rooms into the ultimate Hot Wheels race tracks.”

In Hot Wheels: Rift Rally, players begin by selecting from two unique modes of play: Campaign Mode, where players create the ultimate mixed reality track and explore different challenge maps where there are multiple challenges to complete and races to race; and Stunt Mode, where they’ll stunt the Chameleon without gates as they chain together drifts, wheelies, and burnouts to hit high scores and earn rewards. Hot Wheels: Rift Rally provides endless options to players to customize the look and performance of their cars that impact the RC car’s performance in the real world. Through a variety of mini-games, puzzles and challenges – as well as solo or multiplayer sessions – the opportunities for fun in Hot Wheels: Rift Rally are limitless.

The Hot Wheels: Rift Rally Standard Edition is available now in the U.S. for $129.99 USD, and the Deluxe Edition is available for $149.99 USD at, Amazon and GameStop. Included with purchase is the Chameleon RC car, four Rift Gates for track building, and a charging cable. Game software is free to download from the App Store for iPhone, iPad and PlayStation Store. The Collector’s Edition includes a special edition Chameleon with black deco and gold accents and a limited edition McLaren Senna Hot Wheels die-cast supercar in a display case.