40 YEARS. ONE LEGACY.
Hasbro, a leading toy and game company, today announced TRANSFORMERS ‘80s Week to celebrate the 40th anniversary of the beloved franchise. The week-long celebration features new product reveals, pre-orders and retro content allowing new generations to discover the decade where it all began. Check out TRANSFORMERS’ social channels for a series of ‘80s-themed stop motion videos dropping each day this week.
All this week and during the Hasbro Pulse Fanstream today at 11 AM ET on YouTube, the TRANSFORMERS team is unveiling new products that fans can add to their collections, including the following:
The TRANSFORMERS Studios Series product line brings the epic action of the TRANSFORMERS movies from the big screen into fan collections around the world. The latest additions include action figures based on BUMBLEBEE,SKYWARP, STEELJAW,SPRINGER and DECEPTICON SOLDIER. Additionally, the newly revealed TRANSFORMERS GENERATIONS COMIC EDITION DECEPTICON STRAXUS action figure celebrates the brand’s 40th anniversary since TRANSFORMERS robots made their comic debut in 1984.
TRANSFORMERS STUDIO SERIES DELUXE TRANSFORMERS: WAR FOR CYBERTRON 08 DECEPTICON SOLDIER
(HASBRO | Ages 8 and Up | Approx. Retail Price: $24.99| Available: Late Summer 2024)
Bring the epic action from the TRANSFORMERS video games into your collection with the TRANSFORMERS Studio Series Deluxe Class 08 Gamer Edition Decepticon Soldier action figure! Inspired by the TRANSFORMERS: WAR FOR CYBERTRON video game, this 4.5-inch action figure features classic conversion between robot and Cybertronian sports car mode in 12 steps. Comes with a repeat blaster accessory that attaches in both modes.
Pose the Decepticon Soldier toy with the removable backdrop display and recreate the Save Zeta Prime scene. Look for more TRANSFORMERS Studio Series Gamer Edition collectible figures to build a video game-inspired collection (each sold separately, subject to availability). Available for pre-order on 5/14 at 1PM EST on Hasbro Pulse and most major retailers.
TRANSFORMERS STUDIO SERIES VOYAGER TRANSFORMERS: BUMBLEBEE 113 SKYWARP
(HASBRO | Ages 8 and Up | Approx. Retail Price: $34.99 | Available: Late Summer 2024)
Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Voyager Class Skywarp action figure! Inspired by TRANSFORMERS: BUMBLEBEE film, this 6.5-inch action figure features classic conversion between robot and Cybertronian jet mode in 29 steps. Includes 2 Null Rays and an arm cannon accessory that can attach in both modes.
Pose the Skywarp toy with the removable backdrop display and recreate the Cybertron Falls scene. Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for pre-order on 5/14 at 1PM EST on Hasbro Pulse and most major retailers.
TRANSFORMERS STUDIO SERIES CORE THE TRANSFORMERS: THE MOVIE STEELJAW
(HASBRO | Ages 8 and Up | Approx. Retail Price: $11.99 | Available: Late Summer 2024)
Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Core Class Steeljaw action figure! Inspired by THE TRANSFORMERS: THE MOVIE, this 3.5-inch action figure features classic conversion between lion and cassette mode in 6 steps.
Includes a loudspeaker accessory and a connector piece to attach in lion mode. Also comes with 2 wing accessories and a connector piece to attach to the figure’s back.
In cassette mode, this figure can fit inside the tape deck chest of the TRANSFORMERS Voyager 86-25 Autobot Blaster toy (sold separately, subject to availability). Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for pre-order on 5/14 at 1PM EST on Hasbro Pulse and most major retailers.
TRANSFORMERS STUDIO SERIES DELUXE THE TRANSFORMERS: THE MOVIE 86-29 BUMBLEBEE
(HASBRO | Ages 8 and Up | Approx. Retail Price: $24.99| Available: Late Summer 2024)
Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Deluxe Class Bumblebee action figure! Inspired by THE TRANSFORMERS: THE MOVIE, this 4.5-inch action figure features classic conversion between robot and mini car mode in 23 steps. Includes a blaster accessory that attaches in both modes.
Pose the Bumblebee toy with the removable backdrop display and recreate The Depths of Unicron scene. Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for pre-order on 5/14 at 1PM EST on Hasbro Pulse and most major retailers.
TRANSFORMERS STUDIO SERIES LEADER THE TRANSFORMERS: THE MOVIE 86-30 SPRINGER
(HASBRO | Ages 8 and Up | Approx. Retail Price: $54.99 | Available: Fall 2024
Bring the epic action of the TRANSFORMERS movies from the big screen into your collection with the TRANSFORMERS Studio Series Leader Class Springer action figure! Inspired by THE TRANSFORMERS: THE MOVIE, this 8.5-inch action figure is a Triple Changer, featuring 3 converting modes from robot to Cybertronian tank in 31 steps, then to Cybertronian helicopter in 27 steps for 3-in-1 play. Includes an attachable blaster and sword.
Pose the Springer toy with the removeable backdrop display and recreate the Battle of Autobot City scene. Look for more TRANSFORMERS Studio Series collectible figures to build a movie-inspired collection (each sold separately, subject to availability). Available for pre-order on 5/14 at 1PM EST on Hasbro Pulse and most major retailers.
TRANSFORMERS GENERATIONS COMIC EDITION DECEPTICON STRAXUS
(HASBRO | Ages 8 and Up | Approx. Retail Price: $54.99| Available: Fall 2024)
Comic book TRANSFORMERS bots are stepping off the page and onto collectors’ shelves with TRANSFORMERS Comic Edition Decepticon Straxus! Straxus rules over the smelting pools of Polyhex, melting down Autobots and neutral Cybertronians into metal to be reused by the Decepticons. Inspired by the original The TRANSFORMERS comic book series, this 7.5-inch action figure converts from robot to cannon mode in 39 steps. With comic-accurate deco and details, Decepticon Straxus looks like it came out of a comic book, celebrating 40 years since TRANSFORMERS robots made their comic debut in 1984. Features articulated heads, arms, and legs for action poses and comes with axe and blaster accessories that can attach in both modes. Available for pre-order on 5/14 at 1PM EST exclusively on Hasbro Pulse.
Hasbro Presents Transformers: Music from the Original Animated Series – Fans can jam out to music from 1984’s The Transformers classic animated series (seasons 1-3). Originally released in 2019 with over 45 minutes of music, this reissue album includes bonus tracks and a mixture of remastered orchestral and ‘80s inspired synth tracks from the original tapes by composer Rob Walsh. The vinyl album is available for preorder now, and a first-ever digital release of the album will be offered later this year. The album will launch in July with pre-orders coming soon to Hasbro Pulse. Check out the newly revealed album artwork and music video
Funko’s TRANSFORMERS 40th Anniversary Pop! figures are here! Inspired by the beloved “Generation 1” era of the franchise, fans can add iconic TRANSFORMERS characters to their collection such as Optimus Prime, Megatron, Blaster, Astrotrain and Laserbeak.
By purchasing Laserbeak, there is a 1-in-6 chance to obtain the Pop! Buzzsaw chase figure. Chase variants are shipped at random and not guaranteed with purchase. TRANSFORMERS 40th Anniversary Pop! figures will be available for pre-order on Funko.com and participating retailers beginning May 15th. Figures to launch in July 2024.
TRANSFORMERS teams up with BEYBLADE for their first-ever collab tops, featuring Optimus Prime, Optimus Primal, Starscream and Megatron in multi-pack sets for the all-new, fourth generation BEYBLADE X series. The BEYBLADE X TRANSFORMERS tops will be available for a limited pre-order exclusively on Amazon Tuesday, May 14 @1pm EST.
Starting May 15, fans are heading to theaters to experience the TILL ALL ARE ONE: TRANSFORMERS 40th ANNIVERSARY EVENT.This special cinema experience will showcase episodes from the classic 1984 animated series “THE TRANSFORMERS” and an exclusive behind-the-scenes table read featuring some of the TRANSFORMERS original voice-over talent, including Peter Cullen (original voice of Optimus Prime) and Frank Welker (original voice of Megatron). A sneak peek of the new season of the original animated kids’ series TRANSFORMERS: EARTHSPARK will be shown as well. Tickets and participating theater locations are available at: Transformers40thCinemaEvent.com.
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