Mattel and Hasbro are joining forces once again to announce a brand-new Hot Wheels® TRANSFORMERS line. This collaboration rooted in action and adventure unites the fan bases of Hot Wheels and TRANSFORMERS with stunning launches for car, Autobot and Decepticon lovers to enjoy.
To celebrate their iconic team-up and 40 years of the TRANSFORMERS franchise, the legendary brands are kicking off by launching a never-before-seen collector item: Hot Wheels® TRANSFORMERS™ Optimus Prime. The brand-new vehicle authentically recreates a 1:64 scale version of the Autobot leader in metal-on-metal material. This converting collector piece comes with full graphics on top of the red and blue Spectraflame™ paint and Real Riders® custom wheels. Hot Wheels® TRANSFORMERS™ Optimus Prime will be available on 05/21 exclusively at Mattel Creations.
Get ready for more Hot Wheels and TRANSFORMERS collaboration products that are sure to be… MORE THAN MEETS THE EYE! Later this summer, the line will evolve to include fan-favorite TRANSFORMERS characters across multiple Hot Wheels lines, including Bumblebee in the Hot Wheels Basic Singles Assortment, a Hot Wheels Silver Series collection of Autobots and Decepticons, and more characters like Megatron and Starscream in Hot Wheels Skate. Hearing ‘Autobots roll out!’ will be top of mind while admiring these robots in disguise.