Today, Disney Consumer Products announced Marvel Super Heroes VS Villains, a year-long multi-faceted campaign that will bring Marvel’s most iconic battles to life with all-new toys, apparel, collectibles, books, comics, content, activations and more.
The campaign kicks-off with products tied to Marvel Studios’ newest film, Captain America: Brave New World, which hits theaters this Friday. Relive classic Marvel match-ups between fan-favorite Super Heroes and villains via product drops from top brands like Hasbro, the LEGO Group, Funko, Topps, Homage, Aéropostale, Mattel, Jazwares, Wizards of the Coast and more.
Additional marketing beats including a short-form video, Marvel HQ YouTube content, retailer activations and others will rollout throughout the year.
Today saw new reveals from Hasbro, which will be on shelves this summer:
- Marvel Avengers VenomVersus Epic World of Action Hulk Blast & Smash Truck (G0891)
This collectible Marvel Hulk Blast & Smash Truck action figure & vehicle set is a part of Hasbro’s exclusive Epic World of Action series. The deluxe 4-inch Hulk action figure features 9 points of articulation and classic green-and-purple design and deco. Look for more VenomVersus Epic World of Action toys, including figures, playsets, and toy vehicles (each sold separately, subject to availability). Available starting July 2025 at major retailers including Amazon, Target, and Walmart.
- BEYBLADE X AND MARVEL COLLAB CAPTAIN AMERICA 4-70GB VS. RED HULK 1-80R
Launch right into battle with this new BEYBLADE X collaboration featuring a multipack set with 2 right-spinning Tops and 2 launchers (Beystadium required, sold separately). The new set will be available at Walmart this summer.
Brian Isaacs - Executive Editor / Publisher