Fans Can Step Inside the BoxLunch Bodega for a One-Day Immersive Experience Packed with Exclusive Merch, Upcycling Opportunities, Customization Stations and More on Friday, October 10
WHAT: BoxLunch, the national retailer seamlessly blending the worlds of pop culture, philanthropy and fandom, announced an immersive fan experience in true New York style with a bodega-inspired pop-up on October 10 at 213 Bowery in Manhattan’s Lower East Side. The one-day-only event honors the retailer’s 10th anniversary and fans’ contributions to BoxLunch’s philanthropic partner, Feeding America, by fusing the heart of fandom culture with the spirit of a NYC staple: the corner bodega.
Open to the public, fans can expect to shop limited-edition anniversary merchandise. Additionally, they can bring in their favorite BoxLunch pieces to have customized at the on-site customization stations, showcasing creativity, community, and the brand’s commitment to giving back. Guests can also personalize BoxLunch totes with patches and illustrations, as well as purchase exclusive studio varsity jackets inspired by BoxLunch’s partner production studios. True to the bodega experience, the vibrant space will also be stocked with surprises, exclusive sales, personalized keepsakes, and photo-worthy moments.
Beyond the New York festivities, BoxLunch recently kicked off anniversary celebrations with a giveaway extravaganza! Continuing throughout October, fans can follow @BoxLunchGifts on Instagram for the chance to enter and win the best giveaways BoxLunch has ever had to offer! With 10 different giveaways, fans will be able to enter to win exciting trips to Japan, London, New Zealand, Hawaii, and more, as well as amazing prize packs and unique experiences.
BoxLunch is also releasing their “Best of BoxLunch” collection for fans to shop in-stores and online. This new collection features bags, apparel, and accessories inspired by past bestsellers with a new upgraded look as well as the studio varsity jackets.
BoxLunch was launched in 2015 with the goal of giving back to local communities through Feeding America. Through every $10 spent online or in-stores by fans, a meal is donated to a person facing hunger. Not only is BoxLunch celebrating 10 years of fandom, but how fans are driving real-world impact with the recent milestone donation of more than 265 million meals to date!
WHEN: Friday, October 10, 2025 from 11 AM – 6 PM
WHERE: 213 Bowery
New York, NY 10002