Mega hit live action series featuring Monkey D. Luffy and the Straw Hats is reimagined in a treasure trove of new toys to the amazement and amusement of fans everywhere
Moose Toys, a leading innovator in the toy industry, together with Netflix and Tomorrow Studios, has brought to life heroes from the epic live action show, ONE PIECE, in their first licensing collaboration. The extensive new line of toys includes action figures, collectibles and plush of Monkey D. Luffy, and the Straw Hat crew Zoro, Nami, Usopp, and Sanji, who will sail onto shelves ahead of the series’ Season 2 premiere on March 10, 2026. Also appearing in the debut line is fan favorite Tony Tony Chopper, who makes the leap to the live action series in the upcoming season.
“We’re making our mark in this ultra-hot series. Every toy in this line represents a love letter to the fans. We’ve paid attention to the authentic details, giving them different ways to experience their favorite ONE PIECE pirates,” said Joe Smith, vice president of global marketing, licensed brands, Moose Toys. “Whether you’re a kid and this is your first time discovering ONE PIECE, or if you’re an OG fan of the original series, there is something for everyone, from action figures to higher-end items, and everything in between.”
Netflix’s epic high-seas pirate adventure, ONE PIECE, returns for Season 2—unleashing fiercer adversaries and the most perilous quests yet. Luffy and the Straw Hats set sail for the extraordinary Grand Line—a legendary stretch of sea where danger and wonder await at every turn. As they journey through this unpredictable realm in search of the world’s greatest treasure, they’ll encounter bizarre islands and a host of formidable new enemies. ONE PIECE is a live action pirate adventure created in partnership with Shueisha and produced by Tomorrow Studios (an ITV Studios partner) and Netflix.
The treasure-trove of awesome, innovation-filled new toys brings the adventures home to delight fans — of all ages — of the popular series and includes:
- Action Figures: Meet the ONE PIECE crew and cast of characters one action figure at a time. The new line includes 2” Mini Action Figures, 6” Adventure Series Action Figures with accessories, and 12” Action Figures, each intricately detailed with different points of articulation. The full lineup features Captain Monkey D. Luffy, crew members Roronoa Zoro, Nami and Sanji, as well as new Season 2 characters including the beloved Tony Tony Chopper, the villainous Wapol and more. – $4.99 (Mini Action Figures); $19.99 (6” Action Figures); $9.99 (12” Action Figures)
- Premium 8” Plush: The ONE PIECE crew is all here — and they’ve never been cuddlier. Monkey D. Luffy, Tony Tony Chopper, Nami, Zoro, Laboon, Tony Tony Chopper, Transponder Snail, and more have been meticulously imagined as adorable eight-inch soft plush characters. Perfect for reliving epic adventures or creating new ones, each plush brings the spirit of the beloved series into the hands of fans. – $9.99
- Tony Tony Chopper Plush: Fans of ONE PIECE won’t find it difficult to have a soft spot for Tony Tony Chopper, fans’ favorite doctor, reimagined as an ultra-soft, premium plush. Standing 11 inches tall, the former “normal” reindeer sports his signature hat featuring antlers and a medical cross that symbolizes his healing role. – $19.99
- Tony Tony Chopper’s Plush Hat: ONE PIECE fans will instantly recognize Tony Tony Chopper’s signature red hat, complete with the bold white cross symbolizing his role as a beloved doctor. The soft, oversized design even includes Chopper’s iconic antlers, a nod to his origins as a reindeer. Standing nearly ten inches tall, this plush hat is perfect for cosplay, role-playing or reliving favorite Chopper moments. – $24.99
- Going Merry Collector Ship: Set sail for adventures galore on the ONE PIECE Going Merry Collector Ship with an exclusive two-inch Monkey D. Luffy mini action figure at the helm. Bring imaginative tales of the high seas to life by welcoming aboard any of the ONE PIECE collectible mini figure crew. Crafted with extreme detail and collector level deco, the Going Merry is undeniably display-worthy. – $34.99
The complete ONE PIECE toy line will be available ahead of the new season of the series, giving fans everywhere an exciting new way to immerse themselves in the world of Luffy and his band of Straw Hat pirates. The ONE PIECE line will launch in January 2026, with a full rollout at retailers nationwide in March 2026.
Upon its debut in 2023, the Netflix live-action series became a global phenomenon, spending eight weeks on the Global Top 10, reaching #1 in over 75 countries and making history as the first Netflix English-language series to debut at #1 in Japan. The show has nearly 100M views and is one of Netflix’s most downloaded shows of all time. In 2025, ONE PIECE was nominated for 11 awards at the Children’s & Family Emmy Awards, including Outstanding Young Teen Series.
For more information about Moose Toys visit: www.moosetoys.com.