Hasbro Reveals Brand-New Action Figures and Collectibles at New York Toy Fair 2026

During New York Toy Fair 2026, Hasbro unveiled new products for fan-favorite franchises like TRANSFORMERS, BEYBLADE, NERF and G.I. JOE along with new reveals from premier collaboration brands, including Star Wars™ and Marvel from Disney Consumer Products!

HASBRO NYTF 2026 – FAN PRODUCT REVEALS

TRANSFORMERS – This year, Hasbro is celebrating 40 years of THE TRANSFORMERS: THE MOVIE (1986) with all-new bots and collectibles that are More Than Meets The Eye. Product reveals from this year’s Toy Fair include the TRANSFORMERS Studio Series THE TRANSFORMERS: THE MOVIE The Matrix Of Leadership, Deluxe Class Kranix, Voyager Class Skywarp, Voyager Class Shockwave, Leader Class Astrotrain and more! Additionally, fans can traverse to Cyberworld with the all-new TRANSFORMERS CYBERWORLD Energon Surge Bumblebee Power Spark, TRANSFORMERS CYBERWORLD Soundwave Deep Sea Explorer, latest Cyber Changers assortment of bots among many others.

Hasbro TRANSFORMERS NYTF 2026 Product Copy

TRANSFORMERS CYBERWORLD ENERGON SURGE SOUNDWAVE DEEP SEA EXPLORER

(HASBRO | Ages 6 & up | Approx. Retail Price: $32.99 | Available Summer 2026 at participating retailers)

Power kids imaginations with the CYBERWORLD Energon Surge Soundwave Deep Sea Explorer figure! This feature-packed, 9-inch TRANSFORMERS action figure offers lots of ways to play. Change between robot toy and sea monster submarine toy in 3 simple steps. Capture Cyber Changers figures (sold separately, subject to availability) using the bendy tentacles, tentacle grabber claw, or the sea monster sub’s chomping jaws. Soundwave comes with a glow-in-the-dark mask that kids can “power up” with the Energon Surge Bumblebee Power Spark toy (sold separately, subject to availability). Look for more CYBERWORLD toys to build out their world with favorite characters like Optimus Prime, Megatron, Shockwave, and more.

TRANSFORMERS CYBERWORLD ENERGON SURGE CYBER CHANGERS ASSORTMENT

(HASBRO | Ages 6 & up | Approx. Retail Price: $10.99 | Available Summer 2026 at participating retailers)

Power kids’ imaginations with the Energon Surge Cyber Changers figures! These 4-inch toys change from robot to alt mode that are simple enough for kids ages 6 and up. CYBERWORLD Energon Surge figures have translucent and glow-in-the-dark details that get “powered up” by the Energon Surge Bumblebee Power Spark toy (sold separately, subject to availability). Look for more CYBERWORLD toys to build out their world. Great stocking stuffers, Easter basket fillers, or small gifts for boys and girls.

This assortment includes the following products (each sold separately subject to availability):

Optimus Prime – changes from robot mode to truck mode in 4 steps
Megatron – changes from robot mode to robo-bull mode in 3
Cheetor – changes from robot mode to snow leopard mode in 3 steps

TRANSFORMERS CYBERWORLD ENERGON SURGE AUTOBOT HOUND ULTIMATE CYBER CHANGERS

(HASBRO | Ages 6 & up | Approx. Retail Price: $21.99 | Available Summer 2026 at participating retailers)

Power kids imaginations with the CYBERWORLD Energon Surge Autobot Hound Ultimate Cyber Changers figure! This feature-packed, 6.5-inch TRANSFORMERS action figure offers lots of ways to play. Pop open the figure’s chest to reveal awesome hidden Energon details and imagine cool power-ups. Change between robot toy and truck toy in 2 simple steps and attach the included translucent Energon armor accessories in both modes. These Cyber Changers figures (sold separately, subject to availability) can clip on and ride in truck mode. Armor pieces have glow-in-the-dark details and can combine into a crystal that kids can “power up” with the Energon Surge Bumblebee Power Spark toy (sold separately, subject to availability). Look for more CYBERWORLD toys to build out their world with favorite characters like Optimus Prime, Megatron, and more. Great stocking stuffers, Easter basket fillers, or birthday gifts for boys and girls 6 and up.

TRANSFORMERS CYBERWORLD ENERGON SURGE OPTIMUS PRIME ARMORED CYBER CHANGERS ASSORTMENT

(HASBRO | Ages 6 & up | Approx. Retail Price: $16.99 | Available Summer 2026 at participating retailers)

Power kids’ imaginations with the Energon Surge Armored Cyber Changers figures! These 4-inch toys change from robot to at mode in just 2 steps and comes with awesome translucent Energon armor pieces. Attach the armor in either mode, or combine the armor pieces to create an Energon crystal. CYBERWORLD Energon Surge figures and accessories have translucent and glow-in-the-dark details that get “powered up” by the Energon Surge Bumblebee Power Spark toy (sold separately, subject to availability). Look for more CYBERWORLD toys to build out their world. Great stocking stuffers, Easter basket fillers, or birthday gifts for boys and girls 6 and up. This assortment includes Optimus Prime and Megatron (each sold separately subject to availability).

TRANSFORMERS CYBERWORLD ENERGON SURGE BUMBLEBEE POWER SPARK

(HASBRO | Ages 8 & up | Approx. Retail Price: $54.99 | Available Summer 2026 at participating retailers)

Power kids’ imaginations with the TRANSFORMERS CYBERWORLD Energon Surge Bumblebee Power Spark toy! This giant 11-inch robot action figure changes to a car toy in 4 quick, simple steps. Bumblebee’s chest lights up with “Energon Surge” power; place included glow-in-the-dark mask or other Energon Surge figures and accessories (sold separately, subject to availability) inside to reveal glow-in-the-dark details. Press the button to hear exciting sounds and phrases and hold the button down to “overload” Bumblebee with Energon power and activate villain sound effects. Kids can lean into Bumblebee’s dark alter ego by turning his head to reveal a villainous expression. Interactive TRANSFORMERS Bumblebee figure comes with accessories that attach in both modes and can be combined into a bee drone. Requires 3x A76/LR44 batteries. Look for more TRANSFORMERS CYBERWORLD featuring favorite characters like Optimus Prime, Megatron, and more (each sold separately, subject to availability).

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE THE MATRIX OF LEADERSHIP

(HASBRO | Ages 14 & up | Approx. Retail Price: $124.99 | Pre-Order on February 16, 2026, at 1PM ET on Hasbro Pulse, Amazon, Big Bad Toy Store, and participating retailers; Available Summer 2026)

The Matrix of Leadership comes to TRANSFORMERS Studio Series. Inspired by THE TRANSFORMERS: THE MOVIE, this collectible display and roleplay piece features interactive lights and sounds for a truly cinematic experience. The extendable frame allows the Matrix of Leadership to be opened and closed. When the frame is pulled open, the pulsing lights in the core get brighter and “The Touch” by Stan Bush plays for an epic movie-inspired moment. The Matrix of Leadership can sit on the display stand when open or closed for dynamic display options. Celebrate the 40th anniversary of the fan-favorite animated film and expand your collection with TRANSFORMERS action figures (sold separately, subject to availability) featuring favorite characters from the movie, including Optimus Prime, Bumblebee, Megatron, and more.

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE LEADER CLASS DINOBOT SNARL

(HASBRO | Ages 8 & up | Approx. Retail Price: $59.99 | Pre-Order on February 17 at 1PM ET on Hasbro Pulse, Amazon, Walmart, Big Bad Toy Store, and other participating retailers; available Summer 2026)

Experience the epic action of THE TRANSFORMERS: THE MOVIE with the Studio Series Dinobot Snarl figure. The 8-inch figure converts from robot action figure to dinosaur form in 31 steps. With movie-inspired details, intricate poseability, and an attachable sword accessory, this TRANSFORMERS Dinobot Snarl action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) featuring favorite characters to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE LEADER CLASS ASTROTRAIN

Experience the epic action of THE TRANSFORMERS: THE MOVIE with the Studio Series Astrotrain figure. The 6.75-inch figure converts from robot action figure to train mode in 29 steps and from train to space shuttle in 16 steps. With movie-inspired details, intricate poseability, and attachable accessories like blasters, blast effects, and even a trail of smoke for train mode, this TRANSFORMERS Astrotrain action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) featuring favorite characters to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE DELUXE CLASS SUNSTREAKER

(HASBRO | Ages 8 & up | Approx. Retail Price: $27.99| Pre-Order on February 17 at 1PM ET on Hasbro Pulse, Amazon, Walmart, Big Bad Toy Store, and other participating retailers; available Summer 2026)

Experience the epic action of THE TRANSFORMERS: THE MOVIE with the Studio Series Sunstreaker toy! The 4.5-inch figure converts from robot action figure to car mode in 15 steps. With movie-inspired details, good poseability, and a blaster accessory that attaches in both modes, this TRANSFORMERS Sunstreaker action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) featuring favorite characters to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE VOYAGER CLASS SKYWARP

(HASBRO | Ages 8 & up | Approx. Retail Price: $42.99 | Pre-Order on February 17 at 1PM ET on Hasbro Pulse, Amazon, Walmart, Big Bad Toy Store and other participating retailers; available Summer 2026)

Experience the epic action of THE TRANSFORMERS: THE MOVIE with the Studio Series Skywarp toy! The 6.5-inch figure converts from robot action figure to jet mode in 27 steps. With movie-inspired details, intricate poseability, and blaster accessories that attach in both modes, this TRANSFORMERS Skywarp action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) featuring favorite characters to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE DELUXE CLASS KRANIX

(HASBRO | Ages 8 & up | Approx. Retail Price: $27.99 | Pre-Order on February 17 at 1PM ET on Hasbro Pulse, Amazon, Walmart, Big Bad Toy Store, and other participating retailers; available Fall 2026)

Experience the epic action of THE TRANSFORMERS: THE MOVIE with the Deluxe Class Studio Series Kranix figure. The 5.5-inch figure converts from robot action figure to spaceship mode in 20 steps. With movie-inspired details, intricate poseability, and an attachable blaster accessory, this TRANSFORMERS Kranix action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (each sold separately, subject to availability) featuring favorite characters to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE DELUXE CLASS WHEELJACK

(HASBRO | Ages 8 & up | Approx. Retail Price: $27.99| Pre-Order on February 17 at 1PM ET on Hasbro Pulse, Amazon, Walmart, Big Bad Toy Store, and other participating retailers; available Summer 2026)

Experience the epic action of THE TRANSFORMERS: THE MOVIE with the Deluxe Class Studio Series Wheeljack figure. The 5-inch figure converts from robot action figure to car mode in 18 steps. With movie-inspired details, intricate poseability, and an attachable blaster accessory, this TRANSFORMERS Wheeljack action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (each sold separately, subject to availability) featuring favorite characters to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE VOYAGER CLASS SHOCKWAVE

(HASBRO | Ages 8 & up | Approx. Retail Price: $42.99 | Pre-Order on February 16 at 1PM ET on Hasbro Pulse, Amazon, Walmart, Big Bad Toy Store, and other participating retailers; available Summer 2026)

Experience the epic action of THE TRANSFORMERS: THE MOVIE with the Studio Series Shockwave toy! The 6.5-inch figure converts from robot action figure to Cybertronian spacecraft mode in 26 steps. With movie-inspired details, intricate poseability, and blaster accessories that attach in both modes, this TRANSFORMERS Shockwave action figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (each sold separately, subject to availability) featuring favorite characters to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS DELUXE CLASS STAR EAGLE

(HASBRO | Ages 8 & up | Approx. Retail Price: $27.99 | Pre-Order in March (exact timing TBD) on Walmart and Hasbro Pulse; available Spring 2026)

Celebrate the 250-year anniversary of the USA with the TRANSFORMERS Star Eagle action figure. The 4.5-inch figure converts from robot to eagle mode in 22 steps. With details and colors inspired by American symbols, plus attachable rocket blaster accessories, this Star Eagle figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (each sold separately, subject to availability) to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS US SOCCER FEDERATION BREAKAWAY

(HASBRO | Ages 8 & up | Approx. Retail Price: $27.99 | Pre-Order in March TBD on Walmart and Hasbro Pulse; available Spring 2026)

Experience the epic combo of TRANSFORMERS robots and the US Soccer Federation with the TRANSFORMERS Breakaway toy! The 5.5-inch figure converts from robot action figure to soccer ball mode in 33 steps. With intricate poseability and a mini soccer ball accessory, this unique collaborative action figure makes an awesome addition to any TRANSFORMERS or US Soccer collection or a cool gift for soccer players ages 8 and up. Look for more TRANSFORMERS collectible toys to create a lineup that is — More Than Meets the Eye (each sold separately, subject to availability).

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G.I. JOE – YO JOE! The G.I. JOE team unveiled new additions to the Classified Series line with exciting new heroes and villains from the G.I. JOE CLASSIFIED SERIES line with Ninja Force Zartan, Night-Creeper (D.I.R.E. Tech), David “Red Dog” Taputapu & Varujan “Taurus” Ayvazyan, Professor Rottclaw & Cobra Deinonychus, Alejandro Balam “Sundown” Luna Mendoza, Zanya and Dreadnok Chameleon (Swamp Skier) Vehicle along with the Special Forces figure joining the Classified Series Legacy Collection.

Hasbro G.I. JOE NYTF 2026 Product Copy

G.I. JOE CLASSIFIED SERIES #192, NINJA FORCE ZARTAN

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Pre-Order 2/17/26 at 1PM ET on Target.com with limited quantities available on Hasbro Pulse | Available June 2026 exclusively at Target)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Ninja Force Zartan comes ready for adventure, with multiple points of articulation for high poseability. This Ninja Force Zartan figure contains 10 character-inspired accessory pieces including coiled 2 knives, 2 swords, a kama, a quiver of arrows, compound bow and two detachable bowstrings–one at rest and one drawn with attached nocked arrow. Master of Disguise Zartan understands that sometimes the best way to hide is in plain sight. You’ll be too distracted by his bright orange mohawk to notice the arrow he sent to bullseye your chest.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #202, NIGHT-CREEPER (D.I.R.E. TECH)

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Pre-Order in March during Walmart Collector Con with limited quantities available on Hasbro Pulse | Available June 2026 exclusively at Walmart)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Night-Creeper (D.I.R.E Tech) comes ready with 8 accessory pieces including alternate head, 2 knives, crossbow, crossbow bolt, backpack, and 2 D.I.R.E. projection swords.

Because of the Night-Creepers Zen-like discipline and Cobra’s own delvings into areas of arcane mysticism, these adherents are particularly well-suited to manipulate D.I.R.E. (Dread-Inducing Responsive Energy) Tech manifestations giving them the ability to emanate both mental and physical projections without an accompanying containment pack. The window-box display showcases the figure along with accessory loadout, figure-specific File Card Icons, gorgeous original character artwork, and dynamic digital renders.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES LEGACY COLLECTION: ACTION SOLDIER – SPECIAL FORCES

(HASBRO | Ages 4 years & up | Approx. Retail Price: $42.99 | Available May 2026 at all mainline and Fan retailers)

G.I. JOE debuted in 1964 with the Original Action Figure which left an indelible impression on generations and launched a toy franchise that continues to thrive finding new fans. The G.I. JOE Classified Series Legacy Collection continues that tradition by celebrating and recognizing everyday heroes such as first responders who brave danger to save lives, protect our communities, and strive to make the world a better place. The G.I. JOE Classified Series evolves the retro toy fans know and love into a highly articulated 6-inch (150 mm) scale with premium deco and detailing.

New to the G.I. JOE Classified Series Legacy Collection line Action Soldier – Special Forces action figure set. This Special Forces figure comes with 16 accessory pieces including alternate head, beret, glasses, mask, bandana, dog tags, backpack, helmet, knife, RPG, and weapon accessories, a full arsenal of weapon paraphernalia. The window-box display showcases the figure along with accessory loadout, gorgeous original character artwork, and dynamic digital renders while also celebrating more than 60 years of G.I. JOE with a unique Legacy Collection design.

Look for other Classified Series Legacy Collection G.I. JOE figures and toys to build your roster of everyday heroes (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #193, DAVID “RED DOG” TAPUTAPU & VARUJAN “TAURUS” AYVAZYAN

(HASBRO | Ages 4 years & up | Approx. Retail Price: $59.99 | Available July 2026 from Amazon and Fan Channel Retailers)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, David “Red Dog” Taputapu & Varujan “Taurus” Ayvazyan comes ready for adventure, with multiple points of articulation for high poseability. This David “Red Dog” Taputapu & Varujan “Taurus” Ayvazyan figure contains 20 character-inspired accessory pieces. Red Dog comes with 2 alternate hands, football, kicking tee, backpack, knife, backpack, Fa’alaufa’i club, war club, and weapon accessories. Taurus comes with 2 alt hands, knife, Ottoman battle axe, kilij sword, and weapon accessories. Red Dog and Taurus complete the ragtag recruits enduring intense training under the watchful eye of Sgt Slaughter at the “Slaughterhouse.”

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #194, ZANYA AND DREADNOK CHAMELEON (SWAMP SKIER) VEHICLE

(HASBRO | Ages 4 years & up | Approx. Retail Price: $59.99 | Available May 2026 from Amazon and Fan Channel Retailers)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Zanya and Dreadnok Chameleon (Swamp Skier) Vehicle comes ready for adventure, with multiple points of articulation for high poseability. This Zanya figure contains 10 character-inspired accessory pieces including alternate masked head, helmet, goggles, glasses, 2 alternate hands, machete, backpack holster, and weapon accessories. The daughter of Zartan is tough, tenacious, and never gives an inch. That’s how she can more than hold her own among the Dreadnoks.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #196, PROFESSOR ROTTCLAW & COBRA DEINONYCHUS

(HASBRO | Ages 4 years & up | Approx. Retail Price: $51.99 | Available July 2026 at all Mainline and Fan retailers)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Professor Rottclaw & Cobra Deinonychus comes ready for adventure, with multiple points of articulation for high poseability. This Professor Rottclaw & Cobra Deinonychus figure and pet contains 6 character-inspired accessory pieces and 1 unassembled piece. Professor Rottclaw includes whip, Paleo-Viper helmet and weapon accessory. Cobra Deinonychus comes with skull and jaw armor, bridle, and unassembled tail. Professor Rottclaw serves as Pack Leader of Cobra’s Paleo-Viper troopers training them to handle the genetically-engineered Cobra Deinonychus raptor packs.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #200, ALEJANDRO BALAM “SUNDOWN” LUNA MENDOZA

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Pre-Order 2/17/26 at 1PM ET wherever fine toys are sold | Available June 2026 at all Mainline and Fan retailers)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Alejandro Balam “Sundown” Luna Mendoza comes ready for adventure, with multiple points of articulation for high poseability. This Alejandro Balam “Sundown” Luna Mendoza figure contains 5 character-inspired accessory pieces including axe, knife, hat, and two weapon accessories; plus removable poncho. Sundown uses his skills and natural tracking abilities as a bounty hunter allied with G.I. JOE. Stalking his quarry through the darkened streets, arid desserts, crossroads, and dense jungles of his homeland, Sundown seeks justice and evidence of his kidnapped brother Salvador. Intent on taking down Headman and the other heads of the Lords of the Underworld before he and his brother lose theirs, he is relentless in his pursuit.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #197, SNAKE EYES (DAWN MORENO)

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers June 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Snake Eyes (Dawn Moreno) comes ready for adventure, with multiple points of articulation for high poseability. This Snake Eyes (Dawn Moreno) figure of the fan-favorite A Real American Hero comic book character makes her action figure debut in the G.I. JOE toy line. Snake Eyes (Dawn Moreno)contains 7 character-inspired accessory pieces including alternate masked head, 2 katana swords, twin Saya sheath, and weapon accessories. Rescued as a teen from a bleak life in Cobra. Honed into a ninja master. Inherited Snake Eye’s memories via Brainwave Scanner. Stealthy. Speedy. Deadly. You’d better believe Dawn’s a JOE.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #198, AIRTIGHT

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available for pre-order 2/17/26 at 1PM ET; Available at most major retailers June 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Airtight comes ready for adventure, with multiple points of articulation for high poseability. This Airtight figure contains 5 character-inspired accessory pieces including signature sniffer, helmet with air hoses, compressor pack, connecting tube, and weapon accessory. It takes a mighty weird person to walk into a cloud of toxic gas strong enough to fell a mutant weight-lifter cockroach, but Airtight was a weird kid who grew up into an even stranger adult.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #199, HYDRO-VIPER

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available for pre-order 2/17/26 at 1PM ET; Available at most major retailers June 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Hydro-Viper comes ready for adventure, with multiple points of articulation for high poseability. This Hydro-Viper figure contains 7 character-inspired accessory pieces including helmet, backpack, diving knife, 2 fins, harpoon launcher, and pet devil ray. With no restrictions on experimentation and no lack of volunteers Dr. Mindbender and Professor Rottclaw have improved upon Cobra’s past attempts to create a squadron of amphibious commandoes able to breath both air and water. Hydro-Vipers are qualified Cobra Eels (Combat Divers) surgically altered to withstand nitrogen narcosis and other side effects of deep diving, making them elite underwater troopers.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #201, COBRA OVERKILL

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available for pre-order 2/17/26 at 1PM ET; Available at most major retailers June 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Cobra Overkill comes ready for adventure, with multiple points of articulation for high poseability. This Cobra Overkill figure contains 5 character-inspired accessory pieces including neural scrambler with wrist attachment, alternate claw hand, alternate plasma-blade hand, face plate, and a blaster; plus removable chest plate. Cobra Overkill began as an experimental prototype melding a Battle Android Trooper with a human host: a trooper who ran afoul of a Cobra war game training exercise. Now, with more than fifty percent of his body replaced by mechanical parts, he leads the B.A.T.s on the battlefield.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #191, COBRA-LA ROYAL GUARD

(HASBRO | Ages 4 years & up | Approx. Retail Price: $42.99 | Available for pre-order 2/17/26 at 1PM ET; Available at most major retailers June 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Cobra-La Royal Guard comes ready for adventure, with multiple points of articulation for high poseability. This Cobra-La Royal Guard figure contains 12 character-inspired accessory pieces including 2 wings, 2 helmeted and 1 unmasked alternate heads, spear, removable shoulder armor, swapable bioorganic arm blade gauntlets, sword, and weapon accessory; plus a removable softgoods cape.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES RETRO CARDBACK CRIMSON GUARD

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers April 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Crimson Guard comes ready for adventure, with multiple points of articulation for high poseability. This Crimson Guard figure contains 10 character-inspired accessory pieces including backpack, sword, scabbard, 2 alternate hands, knife, figure stand, and weapon accessories. The Crimson Guard are the elite shock troops of the Cobra Legions. Too precious to be wasted on the battlefield, they are dispersed worldwide in deep cover, assuming normal appearances and lifestyles.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES RETRO CARDBACK DAVID “CRAZYLEGS” THOMAS

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers April 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, David “Crazylegs” Thomas comes ready for adventure, with multiple points of articulation for high poseability. This David “Crazylegs” Thomas figure contains 8 character-inspired accessory pieces including backpack, helmet, goggles, knife, figure stand, and weapon accessories. Crazylegs has a penchant for humming classical music, and there’s no sweeter sound when you’re pinned down by enemy fire and he comes to haul your rear to safety.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES RETRO CARDBACK RAFAEL “ZAP” MELENDEZ

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers April 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile ungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Rafael “Zap” Melendez comes ready for adventure, with multiple points of articulation for high poseability. This Rafael “Zap” Melendez figure contains 12 character-inspired accessory pieces including helmet, 2 alternate hands, bazooka, backpack which stores 4 rockets, figure stand, and weapon accessory. Specializing in armor-piercing and anti-tank weapons as well as demolitions, Zap is cool under fire. He has to be…the stuff he works on could blow up at anytime.

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

G.I. JOE CLASSIFIED SERIES #186, EDWIN “LIFELINE” STEEN

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers March 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Edwin “Lifeline” Steen comes ready for adventure, with multiple points of articulation for high poseability. This Edwin “Lifeline” Steen figure contains 11 character-inspired accessory pieces including helmet, backpack, medic bag, breathing mask, blood bag, flashlight, knife, 2 goggles, weapon accessory, and his signature green glasses. The troops have to know that if something really heavy comes down on them and they’re in no condition to walk out of the mess, somebody is going to have the heart to wade in and extricate them. That somebody is Lifeline.

G.I. JOE CLASSIFIED SERIES #187, NIGHT-VIPER

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers March 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Night-Viper comes ready for adventure, with multiple points of articulation for high poseability. This Night-Viper figure contains 7 character-inspired accessory pieces including alternate helmeted head with night-vision visor, backpack, 2 knives, and weapon accessories. The powerful infrared detector of a Night-Viper’s helmet can spot the body heat of a squirrel at 100 yards. Their combat suit and weapons are mostly made of synthetic composites that reduce their own infrared signature and defy most ground radars. Direct intense light can overload sensors. The problem is you have to find him first.

G.I. JOE CLASSIFIED SERIES #188, BRENT “HIT & RUN” SCOTT

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers March 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Brent “Hit & Run” Scott comes ready for adventure, with multiple points of articulation for high poseability. This Brent “Hit & Run” Scott figure contains 10 character-inspired accessory pieces including grappling hook, grappling hook handle, machete, duffel bag, knife, helmet goggles, and weapon accessories. Orphaned at a young age, Hit & Run grew up “practicing” for his future career by scaling the sheer walls of the county institution where he grew up. As soon as he was of age he ran direct from the custody of the county to a recruiting office.

G.I. JOE CLASSIFIED SERIES #189, BRADLEY “BIG LOB” SANDERS

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers March 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Bradley “Big Lob” Sanders comes ready for adventure, with multiple points of articulation for high poseability. This Bradley “Big Lob” Sanders figure contains 8 character-inspired accessory pieces including alternate hand, hand with basketball, knife, grenade, “alley-oop” grenade launcher, “fadeaway” rifle, and weapon accessories. A top athlete who opted to enlist in the Reserves rather than pro sports, Big Lob’s precise distance grenade throws and exceptional skill with the “alley-oop” multi-shot grenade launcher and “fadeaway” quickly caught the attention of the G.I. JOE team, who recruited him under their Rawhides program. When Big Lob makes his move, he always shoots to score the big win.

G.I. JOE CLASSIFIED SERIES #190, MOLE RAT (STAGE 2)

(HASBRO | Ages 4 years & up | Approx. Retail Price: $27.99 | Available now for pre-order; Available at most major retailers March 2026)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Mole Rat (Stage 2) comes ready for adventure, with multiple points of articulation for high poseability. This Mole Rat figure contains 8 character-inspired accessory pieces including backpack, scanner, Dark Energon cannister, 2 alternate mutated heads, and a drill trigger with drill bit, and weapon accessory. The Mole Rats, Cobra’s scientific cannon fodder, continue to extract deposits of volatile Dark Energon as an energy source to power Cobra’s war machine. Extended exposure has sparked certain troopers to become mindless husks bent on destroying anything in their path and Stage 2 of the infection has only accelerated their degeneration.

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STAR WARS – The Hasbro Star Warsteam took iconic toys back to their roots with the reveal of the completed Star Wars Retro Collection Star Wars: A New Hope Multipack. The team also introduced a new way to display with Star Wars: The Black Series Mini Helmets featuring The Mandalorian and Stormtrooper, while all-newActionVerse 4.5″ figures and vehicles inspired by Star Wars: The Mandalorian and Grogu were unveiled. Additional reveals this weekend include Monopoly Star Wars The Mandalorian and Grogu edition, The Mandalorian Action FX and Grogu Action Figure, Grogu Snack Attack, The Mandalorian Mask & Blaster Set, and NERF The Mandalorian Rocket Gauntlet.

This is the way! In case you missed it, earlier this week, the Hasbro Star Wars team unveiled all-new products for the highly anticipated Star Wars: The Mandalorian and Grogu film with new action figures from The Black Series and The Vintage Collection product lines, featuring The Mandalorian, Grogu, Colonel Ward, Anzellans, Imperial Remnant Stormtroopers and vehicles, in addition to theadorable Action Buddy, Snackin’, and Huggin’ Grogu toys.

Hasbro Star Wars NYTF 2026 Product Copy

STAR WARS: THE BLACK SERIES THE MANDALORIAN MINI HELMET

(HASBRO | Ages 4 & up | Approx. Retail Price: $34.99 |Pre-Order on March 13 exclusively during Walmart Collector Con; available Summer 2026)

With STAR WARS mini helmets from THE BLACK SERIES, fans and collectors alike can pay tribute to their favorite franchise from a galaxy far, far away! Detailed to look like The Mandalorian’s helmet from STAR WARS: THE MANDALORIAN & GROGU™, this scaled-down STAR WARS: THE BLACK SERIES helmet is an impressive addition to any fan’s shelf. The helmet comes in at around 6 inches tall when placed on the included stand and great for display as a desk accessory. Look for other premium mini helmets and other STAR WARS collectibles from THE BLACK SERIES (additional products each sold separately, subject to availability).

STAR WARS:THE BLACK SERIES STORMTROOPER MINI HELMET

(HASBRO | Ages 4 & up | Approx. Retail Price: $34.99|Pre-Order on March 13 exclusively during Walmart Collector Con; available Summer 2026)

With STAR WARS mini helmets from THE BLACK SERIES, fans and collectors alike can pay tribute to their favorite franchise from a galaxy far, far away! Detailed to look like a Stormtrooper’s helmet from STAR WARS: A NEW HOPE™, this scaled-down STAR WARS: THE BLACK SERIES helmet is an impressive addition to any fan’s shelf. The helmet comes in at around 6 inches tall when placed on the included stand and great for display as a desk accessory. Look for other premium mini helmets and other STAR WARS collectibles from THE BLACK SERIES (additional products each sold separately, subject to availability).

STAR WARS RETRO COLLECTION STAR WARS: A NEW HOPE MULTIPACK

(HASBRO | Ages 4 & up | Approx. Retail Price: $64.99 |Stay tuned for Pre-Order information. Exclusively at Target; available Summer 2026)

Ideal for new fans and long-time collectors alike, the STAR WARS RETRO COLLECTION features detailing and design calling back to the original 1970s and 1980s figures. Inspired by STAR WARS: A NEW HOPE, this RETRO COLLECTION 3.75-inch-scale multipack is ideal for play or display, complete with a nostalgic feel. The multipack includes Garindan, R4-M9, Captain Antilles, Princess Leia Organa (Yavin), Wedge Antilles, and CZ-3 figures. Features five points of articulation and comes with 7 accessories to add to each figure’s poseability. Each figure in this vintage toys assortment features a blister card with classic Kenner branding. Find other RETRO STAR WARS collectibles to reimagine iconic scenes — or create your own (each sold separately, subject to availability).

STAR WARS THE MANDALORIAN & GROGU BOUNTY BLASTER

(HASBRO | Ages 4 & up | Approx. Retail Price: $32.99 | Available Spring 2026 at most major retailers)

Galactic enemies don’t stand a chance against the STAR WARS The Mandalorian & Grogu Bounty Blaster! This Mandalorian toy features a molded-on Grogu figure and blaster accessories, epic sound effects, and has multiple points of articulation for poseable play. Simply press the buttons on the Mandalorian’s jetpack to engage his action-packed movements and sounds. Standing at 11-inches tall, this action figure for kids is the perfect addition to your little fan’s collection. Requires 2x 1.5V AAA batteries (included) Look for even more STAR WARS figures to collect (each sold separately, subject to availability).

STAR WARS ACTIONVERSE GUARD DROID & MERCENARY STAP

(HASBRO | Ages 4 & up | Approx. Retail Price: $21.99 | Available Spring 2026 at Target stores)

Kids can reimagine their favorite scenes or create new adventures with the STAR WARS ActionVerse Guard Droid & Mercenary STAP. This vehicle set comes with a guard droid figure, a mercenary STAP vehicle, a vehicle stand, and 2 projectiles. The STAR WARS vehicle is approximately 5.75-inches tall and includes a space to attach and hold the droid action figure. Load 2 projectiles into the launchers and press the buttons to imagine firing away during galactic battles. Look for even more figures and vehicles inspired by the STAR WARS: THE MANDALORIAN & GROGU(TM) movie to collect across Hasbro’s ActionVerse, featuring kid-favorite characters and entertainment-inspired design (each sold separately, subject to availability).

STAR WARS THE MANDALORIAN MASK & BLASTER SET

(HASBRO | Ages 6 & up | Approx. Retail Price: $24.99| Available Spring 2026 at most major retailers)

Blast off into galactic playtime with the STAR WARS The Mandalorian Mask & Blaster Set! This STAR WARS 2-pack comes with a Mandalorian mask and a blaster, meaning kids can start having Mandalorian adventures right out of the box. Nerf GlowStrike technology creates light effects and charges the darts to make them glow when fired. Load 2 darts into the blaster, pump the priming slide, and pull the trigger to fire 1 dart at a time with lights and laser blast sounds. This kids toy includes 4 official Nerf GlowStrike foam darts that are tested and approved for performance and quality. Eyewear recommended and 1 AA battery required, not included. It’s fun for indoor and outdoor play and makes a great STAR WARS gift for kids ages 6 and up!

STAR WARS THE MANDALORIAN ACTION FX

(HASBRO | Ages 4 & up | Approx. Retail Price: $16.99 | Available Spring 2026 at most major retailers)

Take playtime to the next level with the STAR WARS Mandalorian Action FX action figure. This Mandalorian toy features molded on flamethrower and blaster accessories, epic sound effects, and has multiple points of articulation for poseable play. Simply squeeze the Mandalorian’s legs together to engage his action-packed movements and sounds. Standing at 6-inches tall, this action figure for kids is the perfect addition to your little fan’s collection. Look for even more STAR WARS figures to collect (each sold separately, subject to availability).

STAR WARS GROGU ACTION FIGURE

(HASBRO | Ages 4 & up | Approx. Retail Price: $21.99 | Available Spring 2026 at most major retailers)

From the screen to your home, this STAR WARS Grogu figure lets you bring an iconic character to playtime and collections alike. Imagine adventures by the Mandalorian’s side with this 6.5-inch figure, featuring multiple points of articulation and Grogu’s new look from the STAR WARS: THE MANDALORIAN & GROGU™ film. Grogu figures make fun desk toys or gifts for STAR WARS fans ages 4+ (each sold separately, subject to availability).

NERF STAR WARS THE MANDALORIAN ROCKET GAUNTLET

(HASBRO | Ages 5 & up | Approx. Retail Price: $19.99| Available Spring 2026 at most major retailers)

Imagine becoming a galactic bounty hunter with the NERF STAR WARS The Mandalorian Rocket Gauntlet! This wrist gauntlet features an adjustable strap that fits most kids’ — simply attach to the wrist and get ready for action. Load 1 of the 6 included NERF Elite darts into the chamber and press the button on top of the gauntlet to fire! This STAR WARS roleplay toy also features storage space for 2 additional darts so kids can quickly reload and keep the imaginary battles going. Kids blasters make great STAR WARS gifts for boys and girls, plus they’re the perfect addition to STAR WARS costumes. Complete the look with a Mandalorian darksaber or Mandalorian mask (each sold separately, subject to availability).

STAR WARS ACTIONVERSE AT-RT & IMPERIAL REMNANT AT-RT DRIVER

(HASBRO | Ages 4 & up | Approx. Retail Price: $32.99| Available Spring 2026 at most major retailers)

Imagine epic adventures in a galaxy far, far away with the STAR WARS ActionVerse AT-RT & Imperial Remnant AT-RT Driver. This vehicle set comes with a figure, an AT-RT vehicle, and a blaster accessory. The STAR WARS vehicle is approximately 8.3-inches tall and includes a seat to attach and hold the driver action figure. Press the lever on the back of the AT-RT to activate the mechanical legs and moving side cannons. Look for even more figures and vehicles inspired by the STAR WARS: THE MANDALORIAN & GROGU (TM) movie to collect across Hasbro’s ActionVerse, featuring kid-favorite characters and entertainment-inspired design (each sold separately, subject to availability).

STAR WARS GROGU SNACK ATTACK

(HASBRO | Ages 4 & up | Approx. Retail Price: $4.99 | Available Spring 2026 exclusively at Target)

Discover your next Grogu obsession with a STAR WARS Grogu Snack Attack mystery figure! Each box contains one randomly selected figure featuring Grogu devouring a galactic snack. Which one will you get? There are 13 adorable snack-themed figures in series 1, with equal odds of getting each one (1/13). Look for the special donut figures to make your collection truly stand out! This surprise toy for kids and fans makes a great gift under 5 dollars, Star Wars party decoration, or desk décor (each sold separately, subject to availability).

STAR WARS ACTIONVERSE GROGU & ANZELLANS STARSHIP

(HASBRO | Ages 4 & up | Approx. Retail Price: $21.99| Available Spring 2026 exclusively at Walmart)

STAR WARS ACTIONVERSE 4.5″ FIGURES

(HASBRO | Ages 4 & up | Approx. Retail Price: $10.99| Available Spring 2026 at most major retailers)

Imagine out of this world adventures with STAR WARS ActionVerse action figures. These STAR WARS toys come with fun accessories, reusable accessory racks for storage, and feature multiple points of articulation for poseable play. Standing at 4.5 inches tall, these action figures for kids are the perfect addition to your little fan’s collection. Look for even more figures and vehicles to collect across Hasbro’s ActionVerse, featuring kid-favorite characters and entertainment-inspired design. This STAR WARS ACTIONVERSE 4.5″ FIGURES assortment includes The Mandalorian (4.5-inches tall), Grogu (1.3-inches tall) and Zeb Orrelios (4.5-inches tall) action figures (each sold separately, subject to availability).

MONOPOLY STAR WARS THE MANDALORIAN AND GROGU

(HASBRO | Ages 8 & up | Approx. Retail Price: $24.99 | Available June 2026 at most major retailers)

Travel around the galaxy as you reclaim locations and complete missions for the New Republic. Dangers and misfortunes lurk around every corner—but Mando and Grogu are always nearby to lend you aid. Control one of six tokens inspired by the dynamic duo, and earn the most credits by the end of the game to win!

STAR WARS: THE BLACK SERIES IMPERIAL REMNANT STORMTROOPER

(HASBRO | Ages 4 & up | Approx. Retail Price: $27.99 |Pre-Order on February 13 at 1 PM ET on Target.com; available spring 2026 exclusively at Target)

STAR WARS: THE BLACK SERIES includes 6-inch action figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This STAR WARS Hasbro action figure is detailed to look like an Imperial remnant stormtrooper from STAR WARS: THE MANDALORIAN & GROGU. Comes with a blaster accessory. With exquisite features and decoration, THE BLACK SERIES embodies the quality and realism that STAR WARS devotees love (additional products each sold separately, subject to availability).

STAR WARS: THE BLACK SERIES IMPERIAL REMNANT AT-AT DRIVER

(HASBRO | Ages 4 & up | Approx. Retail Price: $27.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

STAR WARS: THE BLACK SERIES includes 6-inch action figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This STAR WARS Hasbro action figure is detailed to look like an Imperial Remnant AT-AT Driver from STAR WARS: THE MANDALORIAN & GROGU. Comes with a blaster accessory. With exquisite features and decoration, THE BLACK SERIES embodies the quality and realism that STAR WARS devotees love (additional products each sold separately, subject to availability).

STAR WARS: THE BLACK SERIES IMPERIAL REMNANT AT-RT DRIVER

(HASBRO | Ages 4 & up | Approx. Retail Price: $27.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

STAR WARS: THE BLACK SERIES includes 6-inch action figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This STAR WARS Hasbro action figure is detailed to look like an Imperial Remnant AT-RT Driver from STAR WARS: THE MANDALORIAN & GROGU. Comes with a blaster accessory. With exquisite features and decoration, THE BLACK SERIES embodies the quality and realism that STAR WARS devotees love (additional products each sold separately, subject to availability).

STAR WARS: THE BLACK SERIES IMPERIAL REMNANT STORMTROOPER

(HASBRO | Ages 4 & up | Approx. Retail Price: $27.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

STAR WARS: THE BLACK SERIES includes 6-inch action figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This STAR WARS Hasbro action figure is detailed to look like an Imperial Remnant Stormtrooper from STAR WARS: THE MANDALORIAN & GROGU. Comes with a blaster accessory and a swappable shoulder pouch. With exquisite features and decoration, THE BLACK SERIES embodies the quality and realism that STAR WARS devotees love (additional products each sold separately, subject to availability).

STAR WARS: THE BLACK SERIES COLONEL WARD

(HASBRO | Ages 4 & up | Approx. Retail Price: $27.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

STAR WARS: THE BLACK SERIES includes 6-inch action figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This STAR WARS Hasbro action figure is detailed to look like Colonel Ward from STAR WARS: THE MANDALORIAN & GROGU. Comes with a removable helmet featuring New Republic insignia. With exquisite features and decoration, THE BLACK SERIES embodies the quality and realism that STAR WARS devotees love (additional products each sold separately, subject to availability).

STAR WARS: THE BLACK SERIES THE MANDALORIAN & GROGU

(HASBRO | Ages 4 & up | Approx. Retail Price: $34.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

STAR WARS: THE BLACK SERIES includes 6-inch action figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This STAR WARS Hasbro action figure is detailed to look like the Mandalorian and Grogu from STAR WARS: THE MANDALORIAN & GROGU. Pose out Mando with a long and short blaster, dagger, jetpack, sword, and alternate hand. At around 1-inch within a 6-inch scale, Grogu is sculpted to be posed on his companion’s shoulder for galactic adventures. With exquisite features and decoration, THE BLACK SERIES embodies the quality and realism that STAR WARS devotees love (additional products each sold separately, subject to availability).

STAR WARS: THE VINTAGE COLLECTION IMPERIAL REMNANT AT-RT

(HASBRO | Ages 4 & up | Approx. Retail Price: $67.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

Celebrate the legacy of STAR WARS with premium vehicles, playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION. Based on an Imperial Remnant AT-RT from STAR WARS: THE MANDALORIAN & GROGU, this 3.75-inch-scale vehicle with figure makes a great addition to any fan’s collection. Fans can display this 3.75 inch vehicle — including movie-inspired snowy deco, a center seat to fit your snowtrooper, and attachable blast FX — in their collections. The AT-RT features working leg pistons and articulated joints on each leg for dynamic poseability, plus the ability to fold down into a loading or storage position. Features multiple articulation points, a blaster pistol accessory, and blister-carded packaging with a unique VC number. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, as well as collector-grade deco that fans have come to know and love (additional products each sold separately, subject to availability).

STAR WARS: THE VINTAGE COLLECTION IMPERIAL REMNANT AT-AT DRIVER

(HASBRO | Ages 4 & up | Approx. Retail Price: $19.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

Celebrate the legacy of STAR WARS with premium vehicles, playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION. Based on an Imperial Remnant AT-AT Driver from STAR WARS: THE MANDALORIAN & GROGU, this 3.75-inch-scale figure makes a great addition to any fan’s collection. Pose out this Imperial Remnant AT-AT Driver figure with the included blaster accessory. Calling back to the original 1970s and 1980s vintage toys, package features Kenner branding and design with a unique VC number for collectability. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, as well as collector-grade deco that fans have come to know and love (additional products each sold separately, subject to availability).

STAR WARS: THE VINTAGE COLLECTION IG-11 (NEVARRO MARSHAL)

(HASBRO | Ages 4 & up | Approx. Retail Price: $19.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

The Mandalorian returns the blasted fragments of the assassin droid hero, who undergoes a total rebuild — complete with reprogramming and marshal stripes that denote IG-11 as Nevarro’s protector. Celebrate the legacy of STAR WARS with premium vehicles, playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION. Based on IG-11 from STAR WARS: THE MANDALORIAN, this 3.75-inch-scale figure makes a great addition to any fan’s collection. Pose out this IG-11 figure with the included blaster accessory. Calling back to the original 1970s and 1980s vintage toys, package features Kenner branding and design with a unique VC number for collectability. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, as well as collector-grade deco that fans have come to know and love (additional products each sold separately, subject to availability).

STAR WARS: THE VINTAGE COLLECTION IMPERIAL REMNANT SNOWTROOPER

(HASBRO | Ages 4 & up | Approx. Retail Price: $19.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

Celebrate the legacy of STAR WARS with premium vehicles, playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION. Based on an Imperial Remnant Snowtrooper from STAR WARS: THE MANDALORIAN & GROGU, this 3.75-inch-scale figure makes a great addition to any fan’s collection. Pose out this Imperial Remnant Snowtrooper figure with the included blaster accessories. Calling back to the original 1970s and 1980s vintage toys, package features Kenner branding and design with a unique VC number for collectability. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, as well as collector-grade deco that fans have come to know and love (additional products each sold separately, subject to availability).

STAR WARS: THE VINTAGE COLLECTION IMPERIAL REMNANT STORMTROOPER 4-PACK

(HASBRO | Ages 4 & up | Approx. Retail Price: $67.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

Celebrate the legacy of STAR WARS with premium vehicles, playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION. Based on Imperial remnant stormtroopers from STAR WARS: THE MANDALORIAN & GROGU, this 3.75-inch-scale figure multipack makes a great addition to any fan’s collection. Each stormtrooper comes with a blaster rifle with 2 additional heavy blaster rifles included. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, as well as collector-grade deco that fans have come to know and love (additional products each sold separately, subject to availability).

STAR WARS: THE VINTAGE COLLECTION THE MANDALORIAN & GROGU

(HASBRO | Ages 4 & up | Approx. Retail Price: $27.99 |Pre-Order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

Celebrate the legacy of STAR WARS with premium vehicles, playsets, and action figures from STAR WARS THE VINTAGE COLLECTION. Based on The Mandalorian & Grogu from STAR WARS: THE MANDALORIAN & GROGU, this 3.75-inch-scale figure makes a great addition to any fan’s collection. This Mandalorian figure includes poseable head, arms, and legs so fans can create dynamic poses for display. Comes with an interchangeable right hand for an alternate weapon grip, a jetpack, a blaster rifle, a blaster pistol, a vibroknife, and a sword. Attach the Grogu figure to the Mandalorian’s jetpack accessory so he can join his companion on galactic adventures. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, as well as collector-grade deco that fans have come to know and love. Find other STAR WARS collectibles from THE VINTAGE COLLECTION to reimagine iconic scenes — or create your own (each sold separately, subject to availability).

STAR WARS ACTION BUDDY GROGU

(HASBRO | Ages 4 & up | Approx. Retail Price: $54.99| Pre-order on February 13 at 1 PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

Epic adventures await with the STAR WARS Action Buddy Grogu figure, an interactive toy for kids and fans alike! Featuring 50+ sound and movement combos, this STAR WARS toy is great for action-packed adventures and out-of-this-world snuggles when it’s time to rest. Press Grogu’s head to activate different reactions, like moving his head, closing his eyes, and of course, making adorable sounds. This 10-inch STAR WARS plush animatronic features a soft body, so kids can give Grogu love and cuddles after a day of on-the-go play. Plus, he’s ready to go right out of the box with 3x AA batteries included. Look for even more Grogu and Mandalorian movie toys to give as gifts for STAR WARS fans ages 4+ (each sold separately, subject to availability).

STAR WARS HUGGIN’ GROGU

(HASBRO | Ages 4 & up | Approx. Retail Price: $32.99| Available Spring 2026 exclusively at Walmart)

Go in for a galactic embrace with the STAR WARS Huggin’ Grogu figure, an interactive toy for kids and fans alike! This STAR WARS toy comes with batteries included, so kids can start playing right out of the box. Press Grogu’s head to hear adorable sound effects and make his arms move in a hugging motion. Raise the included Anzellan figure’s arms, place it in front of Grogu’s armor, and press Grogu’s head to make him give the Anzellan a squeeze! Listen for agitated Anzellan sound effects too! What else can you make Grogu hug? Requires 2x 1.5V AA batteries (included). Look for even more Mandalorian movie toys to give as gifts for STAR WARS fans ages 4+ (each sold separately, subject to availability).

STAR WARS SNACKIN’ GROGU

(HASBRO | Ages 4 & up | Approx. Retail Price: $32.99 | Available Spring 2026 exclusively at Target)

Snack through the galaxy with the STAR WARS Snackin’ Grogu figure, an interactive toy for kids and fans alike! This poseable Grogu action figure comes with 6 different pretend snacks. Place 1 snack at a time in Grogu’s mouth, press his belly to activate his chewing action, and watch the snack disappear. Check his satchel for his snacks and let the feeding frenzy start all over again. Grogu stands at roughly 6.5 inches tall and features his new look from the STAR WARS: THE MANDALORIAN & GROGU (TM) movie. Look for even more Grogu and Mandalorian movie toys to give as gifts for STAR WARS fans ages 4+ (each sold separately, subject to availability).

STAR WARS THE MANDALORIAN ELECTRONIC MASK

(HASBRO | Ages 5 & up | Approx. Retail Price: $29.99 | Available Spring 2026 at most major retailers)

Imagine channeling a fan-favorite character with the STAR WARS Mandalorian Electronic Mask! This STAR WARS electronic mask features galactic sound effects and Mandalorian phrases — simply press the button on the side of the mask to activate. This STAR WARS toy features design and detail inspired by the Mandalorian’s helmet and fits most kids’ heads with an adjustable strap. Requires 2x 1.5V AAA batteries (included). Kids masks make great STAR WARS gifts for boys and girls, plus they’re the perfect addition to STAR WARS costumes. Complete the look with a Mandalorian darksaber (each sold separately, subject to availability).

FURBY FURBLETS GROGU

(HASBRO | Ages 6 years and up | Approx. Retail Price: $14.99| Available 3/22/26)

Furblets love to dress up like the cutest bestie in the galaxy! This FURBY Grogu toy has soft green fur, a small 3-inch scale, and over 45 sound effects. Explore the 3 buttons to hear Force sound effects, Grogu babble, and fun feeding noises. The detachable keychain clip makes FURBY Furblet Grogu the perfect for backpack decorations or purse keychain charms so that this cosmic little bestie can be your copilot anywhere you go! It’s a perfect gift for Grogu fans of almost any age.

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MARVEL – The Hasbro Marvel team made a SMASH at this year’s Toy Fair with the reveal of the Marvel Legends Series Incredible Hulk Premium Roleplay Fists With Smash ‘N Bash Sound FX, Professor Hulk and Iron Spider (Aaron Davis) figure. The teamcontinued to swing throughout the weekend with new products inspired by the Disney Jr. series’ Spidey and his Amazing Friends and Iron Man and his Awesome Friends including theMarvel Spidey and His Amazing Friends Dance N’ Rescue Spidey & Spin, Rescue-Webs Web-Quarters, Team Spidey Copter, Iron Man and His Awesome Friends Giant-sized Armor Iron Jet, Hall Of Armor Playset, and more!

Hasbro Marvel NYTF 2026 Product Copy

MARVEL IRON MAN AND HIS AWESOME FRIENDS GIANT-SIZED ARMOR FIGURES ASSORTMENT

(HASBRO | Ages 3 & up | Approx. Retail Price: $21.99| Available Summer 2026 at most major retailers)

Join Team Iron Man on the latest giant-sized adventures with Marvel Giant-Sized Armor toy sets from Hasbro! These action figure sets include a 3-inch tall action figure and an 8-inch tall mech suit the figure fits inside. Also includes a 2-in-1 accessories, compatible with both the figure and the giant-sized mech! Featuring design inspired by the Disney Jr. series Iron Man and his Awesome Friends, kids ages 3 and up will love recreating favorite scenes and imagining their own superpowered adventures. Look for even more Marvel toys for kids, including figures, vehicles, and playsets for boys and girls, featuring fan-favorite characters and entertainment-inspired design. The MARVEL IRON MAN AND HIS AWESOME FRIENDS GIANT-SIZED ARMOR FIGURES ASSORTMENT includes Iron Man and Ultron (each sold separately, subject to availability).

MARVEL IRON MAN AND HIS AWESOME FRIENDS ACTION FIGURE 2-PACKS

(HASBRO | Ages 3 & up | Approx. Retail Price: $10.99 | Available Summer 2026 at most major retailers)

Join Team Iron Man on the latest armored adventures with these Marvel toy sets from Hasbro! Each set includes 2 action figures, as well as detachable, character-inspired accessories, and features design inspired by the Disney Jr. series Iron Man and his Awesome Friends. Kids ages 3 and up can recreate favorite scenes or imagining their own adventures with these figure packs. Look for even more Marvel toys for kids, including figures, vehicles, and playsets for boys and girls, featuring fan-favorite characters and entertainment-inspired design. The MARVEL IRON MAN AND HIS AWESOME FRIENDS ACTION FIGURE 2-PACKSincludes Iron Antics Pack and Hammer & Havoc Pack (each sold separately, subject to availability).

MARVEL IRON MAN AND HIS AWESOME FRIENDS GIANT-SIZED ARMOR IRON JET

(HASBRO | Ages 3 & up | Approx. Retail Price: $29.99 | Available Summer 2026 at most major retailers)

Join Team Iron Man on the latest giant-sized adventures with the Marvel Iron Man Giant-Sized Armor Jet from Hasbro! This action figure and toy vehicle set includes poseable 3-inch Iron Man and Ultron action figures, as well as a giant-sized mech suit and airplane toy. Featuring design inspired by the Disney Jr. series Iron Man and his Awesome Friends, kids ages 3 and up will love recreating favorite scenes and imagining their own high-flying adventures. Figure fits inside mech and mech fits inside the vehicle. Look for even more Marvel toys for kids, including figures, vehicles, and playsets for boys and girls, featuring fan-favorite characters and entertainment-inspired design (each sold separately, subject to availability).

MARVEL IRON MAN AND HIS AWESOME FRIENDS HALL OF ARMOR PLAYSET

(HASBRO | Ages 3 & up | Approx. Retail Price: $27.99 | Available Summer 2026 at most major retailers)

Get ready to gear up for high-tech adventures with the Hall of Armor Playset from Hasbro! Simply load the included armor wings accessories and press the top button to rotate the hex plate and select the desired armor. Place the included, poseable 3-inch Iron Man toy on the center platform, then pull down on the helmet to instantly suit up! Comes with jet wings, glider wings, and hover wings accessories. Iron Man and his Awesome Friends toys feature iconic characters, including Iron Hulk and Ironheart. Look for even more figures and vehicles to collect, featuring kid-favorite characters and entertainment-inspired design (each sold separately, subject to availability).

MARVEL SPIDEY AND HIS AMAZING FRIENDS RESCUE-WEBS WEB-QUARTERS

(HASBRO | Ages 3 & up | Approx. Retail Price: $64.97 | Available Summer 2026 at most major retailers)

Imagine daring rescue missions with the Marvel Rescue-Webs Web-Quarters from Hasbro, featuring design inspired by the Disney Jr. series Spidey and his Amazing Friends! Playset includes a 3-inch Spidey action figure and Trace-E bot figure, character-inspired accessories, and features lights & sounds, a swinging fire pole, multiple vehicle ramps, and more. Use the elevator to get to the secret control room, press a button to launch the mini firetruck down the ramp, or press a button to drop the Spidey toy into the vehicle and watch as they roll to the rescue! Look for more Marvel action figures and vehicle toys to build an awesome collection. Spidey toys, such as figures & playsets, also make great gifts for kids ages 3 and up (each sold separately, subject to availability).

MARVEL SPIDEY AND HIS AMAZING FRIENDS RESCUE-WEBS FIRETRUCK

(HASBRO | Ages 3 & up | Approx. Retail Price: $39.97 | Available Summer 2026 exclusively at Walmart)

Imagine racing to the rescue with the Marvel Spidey and his Amazing Friends Rescue-Webs Firetruck from Hasbro! Firetruck features 21 SFX, smooth rolling wheels and a repositionable ladder with rescue bucket and comes with a 3-inch Spidey toy. There’s also an additional toy vehicle included – a mini helicopter that fits right inside the truck for immediate air support! Firetruck also fits 3 poseable 3-inch figures in the front and rear seats. Look for more Marvel Super Hero toys to build a cool collection of action figures, role play toys, and playsets for kids ages 3 and up (each sold separately, subject to availability).

MARVEL SPIDEY AND HIS AMAZING FRIENDS SYMBIE FACTORY PLAYSET

(HASBRO | Ages 3 & up | Approx. Retail Price: $29.97 | Available Summer 2026 exclusively at Walmart)

Imagine the mischievous Symbie making trouble with bubbles with the Marvel Symbie Factory Playset from Hasbro! Playset features include a bubble maker, light-up effects, swing, repositionable slide, design inspired by the Disney Jr. series Spidey and his Amazing Friends, and more. Comes with 2.5-inch (6.3 cm) Symbie and 3-inch (7.6 cm) Symbie-Spidey action figures, as well as a bubble refill bottle with solution. Clean and dry the Symbie Factory Playset after each use (see instructions for more details). Look for more Marvel action figures and vehicle toys to build an awesome collection. Spidey toys, such as figures & playsets, also make great gifts for kids ages 3 and up. Available characters include Miles “Spin” Morales, Ghost-Spider, Captain America: Steve Rogers, Black Panther, and Iron Man (each sold separately, subject to availability).

MARVEL SPIDEY AND HIS AMAZING FRIENDS DANCE N’ RESCUE SPIDEY

(HASBRO | Ages 3 & up | Approx. Retail Price: $47.97 | Available Summer 2026 at most major retailers)

Gear up for interactive playtime full of music, dancing, and webtastic sounds and phrases with the Marvel Spidey and His Amazing Friends Dance ‘N Rescue Spidey! This 10-inch figure is the perfect size for preschoolers and features 2 exciting modes of play. Press the icon on Spidey’s chest to activate Spidey Mode, including classic sounds, phrases, and the “Do the Spidey” song. Or place the fire helmet on the top of Spidey’s head and press down to activate Rescue Mode, including rescue sounds and phrases, as well as the “Rescue-Webs Go” song. In both modes, Spidey will shuffle forward and swing his arms back and forth in cool dance moves. Attach the included water web accessory to his arm to imagine daring rescues. Look for more from Marvel, including figures, toy vehicles, and role play toys, to start a collection or give as gifts for kids (each sold separately, subject to availability).

MARVEL SPIDEY AND HIS AMAZING FRIENDS DANCE N’ RESCUE SPIN

(HASBRO | Ages 3 & up | Approx. Retail Price: $47.97 | Available Summer 2026 exclusively at Amazon)

Gear up for interactive playtime full of music, dancing, and webtastic sounds and phrases with the Marvel Spidey and His Amazing Friends Dance ‘N Rescue Spin! This 10-inch figure is the perfect size for preschoolers and features 2 exciting modes of play. Press the icon on Spin’s chest to activate Spin Mode, including classic sounds, phrases, and the “Do the Spidey” song! Or place the fire helmet on the top of Spin’s head and press down to activate Rescue Mode, including rescue sounds and phrases, as well as the “Rescue-Webs Go” song. In both modes, Spin will shuffle forward and swing his arms back and forth in cool dance moves. Attach the included water web accessory to his arm to imagine daring rescues. Look for more from Marvel, including figures, toy vehicles, and role play toys, to start a collection or give as gifts for kids (each sold separately, subject to availability).

MARVEL LEGENDS SERIES IRON SPIDER (AARON DAVIS)

(HASBRO | Ages 4 & up | Approx. Retail Price: $34.99 | Pre-Order on March 25 at 1PM ET on Hasbro Pulse and participating retailers; available Spring 2026)

Career criminal Aaron Davis buys an Iron Spider suit off the Black Market and reforms Spider-Man villains, the Sinister Six, to combat his nephew Miles Morales and steal a S.H.I.E.L.D. Helicarrier.

Bring the excitement and wonder of the Marvel Universe to your collection with Hasbro Marvel Legends Iron Spider (Aaron Davis) set! This collectible 6-inch scale Marvel figure set is detailed to look like the character from Marvel’s Spider-Man comics. The figure is fully articulated with premium design and poseable head, arms, and legs. This action figure set comes with 7 accessories, including alternate head, 2 alternate hands, and 4 articulated supplemental spider arms. Hasbro Marvel action figures’ 6-inch scale make them great for posing and displaying in fans’ collections. Pose the figures and reimagine Spider-Man comics-inspired scenes on your shelf with Marvel Legends action figures and Marvel collectibles (each sold separately, subject to availability).

MARVEL LEGENDS SERIES PROFESSOR HULK

(HASBRO | Ages 4 & up | Approx. Retail Price: $46.99 | Pre-Order on March 11 at 1PM ET on Hasbro Pulse and participating retailers; available Summer 2026

Dr. Bruce Banner transforms into a dark and distorted reflection of himself, but successfully melds his fractured personalities into a new super-strong, intelligent form…Professor Hulk. Bring the excitement and wonder of the Marvel Universe to your collection with the Hasbro Marvel Legends Professor Hulk figure! This collectible 6-inch scale Marvel action figure is detailed to look like the character from Marvel’s Incredible Hulk comics. The Professor Hulk action figure is fully articulated with premium design and poseable head, arms, and legs. This action figure set comes with 7 accessories: alternate angry head, 2 alt Hulk hands, blaster, glasses, and pink bunny slippers showcasing Hulk in his new super-strong, intelligent form. Hasbro Marvel action figures’ 6-inch scale make them great for posing and displaying in fans’ collections. Pose Professor Hulk and reimagine Hulk comics-inspired scenes on your shelf with Marvel Legends action figures and Marvel collectibles (each sold separately, subject to availability).

MARVEL LEGENDS SERIES INCREDIBLE HULK PREMIUM ROLEPLAY FISTS WITH SMASH ‘N BASH SOUND FX

(HASBRO | Ages 14 & up | Approx. Retail Price: $109.99 | Pre-Order information coming soon; available Summer 2026)

Hasbro Marvel Legends proudly presents this 1:1 scale electronic Hulk hands with Smash ‘N Bash Sound FX! These roleplay fists with premium design and deco features 13 sounds and phrases which activate when you shake the fists, punch the air, or hit a hard surface. The Marvel roleplay set is fun for playtime and is great for displaying in fans’ collections. Can also be worn with a Hulk Halloween costume or Marvel cosplay for fans ages 14 and up. Requires 2x AAA alkaline batteries; not included. Imagine gearing up as the jade giant! Bring comic-inspired scenes to life with Marvel Legends action figures, roleplay gear, and collectibles (each sold separately, subject to availability).

MARVEL AVENGERS CAPTAIN AMERICA BATTLE-REACT SHIELD

(HASBRO | Ages 3 & up | Approx. Retail Price: $29.99 | Available Spring 2026 at most major retailers)

Imagine gearing up to save the world with the Marvel Avengers Captain America Battle-React Shield from Hasbro! This electronic toy for kids features 8 LEDs and 12 battling sound effects. Designed with motion activation, the lights and sounds react to the way kids play, fully immersing them in exciting adventures they can imagine. Featuring design inspired by the Marvel comics, boys and girls will love recreating favorite scenes and imagining their own superpowered adventures. Makes a great addition to any Captain America Halloween costume. Requires 3x AA/LR6 batteries (included). Look for more Marvel toys for kids, including Super Hero action figures, playsets, vehicles, and role play gear, to build a collection or give as gifts on birthdays and other special occasions (each sold separately, subject to availability).

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NERF – Become the main character with the newly revealed NERF Rebel Ops blasters! Fans were also treated to all-new exciting collaborations at this year’s Toy Fair: NERF Fortnite blasters; NERF Minecraft Diamond Pickaxe, NERF KPop Demon Hunters Zoey’s Spirit Blades, Rumi’s Four Tiger Sword, and Mira’s Curved Moon Sword; NERF One Piece Going Merry Blaster, Zoro’s Katanas—Sandai Kitetsu, Wado Ichimonji, and Yubashiri; and NERF Teenage Mutant Ninja Turtles blasters. Meanwhile, the latest NERF Super Soaker lineup was revealed, featuring the NERF Super Soaker Hop & Chomp and Stomp & Soak, alongside new blasters to celebrate America’s 250th Anniversary with the NERF Elite Freedom Frenzy 4-Pack and Stars & Stripes Eagle Blaster, among so many other epic products

Hasbro NERF NYTF 2026 Product Copy

NERF REBEL OPS DEADEYE

(HASBRO | Ages 8 & Up | Approx. Retail Price: $19.99 | Available July 2026 at most major retailers)

Become the main character with NERF Rebel Ops blasters! Each blaster is designed for a different role in battle — choose the character with the ultimate abilities you want for dominating every battle and mission. The NERF Rebel Ops Deadeye blaster gives battlers the ultimate ability of selecting between 3 battle modes: Distance, Damage, and Defense. It’s versatile and modular, so you can adapt your strategy mid-battle. Create 3 different combinations with the 2 multi-use attachments included: a shieldstock that’s both a stabilizing buttstock and a dart deflector shield, and a scope-barrel that’s a visual scope and a barrel extension. The pump-action NERF Rebel Ops Deadeye blaster comes with 30 NERF Elite foam darts and has an 8-dart capacity cylinder. There’s 10-dart storage on the stock for rapid reloads. Eyewear recommended (not included). No batteries required.

NERF REBEL OPS AMMOHAWK

(HASBRO | Ages 8 & Up | Approx. Retail Price: $9.99 | Available July 2026 at most major retailers)

Become the main character with NERF Rebel Ops blasters! Each blaster is designed for a different role in battle. Choose the character with the ultimate abilities you want for dominating every battle and mission. The NERF Rebel Ops Ammohawk gives battlers the versatility they need to challenge opponents and go on the defensive. The 2 dartshields can attach multiple ways so you can use your overpowering tactics to crush the competition: Create a menacing profile to challenge opponents with an aggro attitude, or load out a defensive barrier to deflect incoming darts. Each dartshield stores 10 NERF Elite foam darts, allowing battlers to reload quickly. The blaster has front-loading 4-dart capacity and pull back priming. Eyewear recommended (not included). No batteries required.

NERF REBEL OPS DOOM CANNON

(HASBRO | Ages 8 & Up | Approx. Retail Price: $44.99 | Available July 2026 at most major retailers)

Become the main character with NERF Rebel Ops blasters! Each blaster is designed for a different role in battle. Choose the character with the ultimate abilities you want for dominating every battle and mission. The NERF Rebel Ops Doom Cannon smashes all battle boundaries with its massive dart capacity and intimidating size. Become the heavy hailfire hero with this blaster that holds a jaw-dropping 60 NERF Elite darts and unleashes them 3 at a time from reloadable supershells. Level up the dart barrage by unleashing all 12 darts fast with slam-fire action. The pump-action blaster includes 5 supershells that each hold 12 darts. Load one shell for firing, and store the other 4 shells on the blaster within easy reach for rapid reloads. Includes 60 Nerf Elite foam darts. Eyewear recommended (not included). No batteries required.

NERF TEENAGE MUTANT NINJA TURTLES DONATELLO BLASTER

(HASBRO | Ages 8 & Up | Approx. Retail Price: $9.99 | Available July 2026 at most major retailers including Amazon, Target, and Walmart)

Cowabunga! Unleash mutant mayhem with the NERF Teenage Mutant Ninja Turtles Donatello dart blaster featuring bodacious details including colorful Donatello decorations, a turtle shell design, and a pizza scope! The NERF Teenage Mutant Ninja Turtles Donatello blaster has a 2-dart capacity and pull back priming, making it fun, fast, and easy to blast into battle. The bright, bold blaster includes 4 NERF Elite foam darts. Get the action going as you front-load 2 darts, pull back the priming handle, and pull the trigger to fire 1 dart. It’s a perfect gift for Teenage Mutant Ninja Turtles fans to add to their collections and an eye-grabbing blaster to bring to any NERF battle. Eyewear recommended (not included).

NERF TEENAGE MUTANT NINJA TURTLES LEONARDO BLASTER

(HASBRO | Ages 8 & Up | Approx. Retail Price: $9.99 | Available July 2026 at most major retailers including Amazon, Target, and Walmart)

Cowabunga! Unleash mutant mayhem with the NERF Teenage Mutant Ninja Turtles Leonardo dart blaster featuring bodacious details including colorful Leonardo decorations, a turtle shell design, and a pizza scope! The NERF Teenage Mutant Ninja Turtles Leonardo blaster has a 2-dart capacity and pull back priming, making it fun, fast, and easy to blast into battle. The bright, bold blaster includes 4 NERF Elite foam darts. Get the action going as you front-load 2 darts, pull back the priming handle, and pull the trigger to fire 1 dart. It’s a perfect gift for Teenage Mutant Ninja Turtles fans to add to their collections and an eye-grabbing blaster to bring to any NERF battle. Eyewear recommended (not included).

NERF TEENAGE MUTANT NINJA TURTLES MICHELANGELO BLASTER

(HASBRO | Ages 8 & Up | Approx. Retail Price: $9.99 | Available July 2026 at most major retailers including Amazon, Target, and Walmart)

Cowabunga! Unleash mutant mayhem with the NERF Teenage Mutant Ninja Turtles Michelangelo dart blaster featuring bodacious details including colorful Michelangelo decorations, a turtle shell design, and a pizza scope! The NERF Teenage Mutant Ninja Turtles Michelangelo blaster has a 2-dart capacity and pull back priming, making it fun, fast, and easy to blast into battle. The bright, bold blaster includes 4 NERF Elite foam darts. Get the action going as you front-load 2 darts, pull back the priming handle, and pull the trigger to fire 1 dart. It’s a perfect gift for Teenage Mutant Ninja Turtles fans to add to their collections and an eye-grabbing blaster to bring to any NERF battle. Eyewear recommended (not included).

NERF TEENAGE MUTANT NINJA TURTLES RAPHAEL BLASTER

(HASBRO | Ages 8 & Up | Approx. Retail Price: $9.99 | Available July 2026 at most major retailers including Amazon, Target, and Walmart)

Cowabunga! Unleash mutant mayhem with the NERF Teenage Mutant Ninja Turtles Raphael dart blaster featuring bodacious details including colorful Raphael decorations, a turtle shell design, and a pizza scope! The NERF Teenage Mutant Ninja Turtles Raphael blaster has a 2-dart capacity and pull back priming, making it fun, fast, and easy to blast into battle. The bright, bold blaster includes 4 NERF Elite foam darts. Get the action going as you front-load 2 darts, pull back the priming handle, and pull the trigger to fire 1 dart. It’s a perfect gift for Teenage Mutant Ninja Turtles fans to add to their collections and an eye-grabbing blaster to bring to any NERF battle. Eyewear recommended (not included).

NERF FORTNITE SP-DRIFT OG

(HASBRO | Ages 8 & Up | Approx. Retail Price: $19.99 | Available July 2026 at Target)

Drop into a Battle Royale with the NERF Fortnite SP-Drift OG dart blaster! Take your battles into the real world with this blaster inspired by the character Drift from Fortnite. The blaster has an internal 3-dart clip and includes 6 NERF Elite foam darts. The barrel is removable so you can customize it to create a compact-style blaster when the battles take place in close spaces. Pull back the priming slide to access the internal clip. It comes with a code card for you to unlock a bonus virtual item in the game.* Eyewear recommended (not included). NERF Elite darts are only compatible with NERF Elite dart blasters.

*To redeem virtual bonus item, visit: Fortnite.com/redeem. Code requires an Epic Games account. Only one code can be redeemed per account. Code expires July 15, 2030. Codes cannot be traded or sold. Game rating and product age range may differ.

NERF FORTNITE BASR OG

(HASBRO | Ages 8 & Up | Approx. Retail Price: $39.99 | Available July 2026 at most major retailers including Amazon, Target, and Walmart)

Drop into a Battle Royale with the NERF Fortnite BASR OG dart blaster! Take your battles into the real world with this bolt-action blaster inspired by the Fortnite video game. Bring the battles into real life as you unleash 6 darts in a row in NERF dart games. The blaster has a removable scope to pinpoint targets and adjust your aim. It includes a removable 6-dart clip and 16 NERF Elite foam darts. It comes with a code card for you to unlock a bonus virtual item in the game.* Eyewear recommended (not included). NERF Elite darts are only compatible with NERF Elite dart blasters.

NERF FORTNITEMARES BLASTER PACK

(HASBRO | Ages 8 & Up | Approx. Retail Price: $19.99 | Available July 2026 at Walmart)

Drop into ghoulish games and frightful fun with the NERF Fortnitemares pack of 4 micro-sized dart blasters inspired by ones in Fortnite. The set includes the Micro Fortnitemares Llama, Micro Peely Bone, Micro RL, and Micro HC-R mini blasters. Start a battle right out of the box. Get 4 people together, choose a blaster, and start battling! Includes 8 NERF Elite foam darts that are easy to use and great for everyone. Load 1 dart into the barrel, pull down the priming handle, and pull the trigger. The compact size makes them easy to take almost anywhere. The frightfully fun designs make them perfect as costume and cosplay accessories. It comes with a code card for you to unlock a bonus virtual item in the game.* Eyewear recommended (not included). NERF Elite darts are only compatible with NERF Elite dart blasters.

NERF FORTNITE SP-MEOWSCLES

(HASBRO | Ages 8 & Up | Approx. Retail Price: $19.99 | Available July 2026 at Target)

Drop into a Battle Royale with the NERF Fortnite SP-Meowscles dart blaster! Take your battles into the real world with this blaster inspired by the character Meowscles from Fortnite. The blaster has an internal 3-dart clip and includes 8 NERF Elite foam darts. The barrel is removable so you can customize it to create a compact-style blaster when the battles take place in close spaces. Pull back the priming slide to access the internal clip. It comes with a code card for you to unlock a bonus virtual item in the game.* Eyewear recommended (not included). NERF Elite darts are only compatible with NERF Elite dart blasters.

NERF MINECRAFT DIAMOND PICKAXE

(HASBRO | Ages 8 & Up | Approx. Retail Price: $19.99 | Available July 2026 at most major retailers including Amazon, Target, and Walmart)

NERF and Minecraft combine to create awesome blasters for your NERF battles! The NERF Minecraft Diamond Pickaxe takes its inspiration from the pickaxes in the popular Minecraft game. Kids can play with it as a pickaxe or blaster for 2-in-1 fun. Kids can imagine themselves mining into exciting adventures or blasting into dart-firing games. The NERF Minecraft Pickaxe has a 3-dart capacity, so kids can blast 3 darts one after the other. It includes 8 official NERF Elite darts that are perfect for outdoor battle and indoor games. The pickaxe has a foam head and a pull-back priming handle. Press the button to fire a dart! The pickaxe is an eye-catching addition to Minecraft collections and a cool blaster for NERF battles. It’s fun, active for backyard play and makes a great costume accessory. Eyewear recommended (not included).

NERF STARS & STRIPES EAGLE BLASTER

(HASBRO | Ages 8 & Up | Approx. Retail Price: $19.99 | Available March 2026 at Walmart)

Red, white and blast! Celebrate America’s 250th birthday with this special NERF Elite Stars & Stripes Eagle dart blaster. Put your patriotic spirit front and center with this red, white, and blue blaster to mark the signing of the Declaration of Independence 250 years ago. The blaster’s colorful decorations are perfect for America’s big birthday bash. The blaster has an 8-dart capacity and fires 2 darts at a time with pump action priming. Send all 8 darts flying in quick succession with slam fire action. It includes 16 Elite foam darts, giving you additional darts for reloads. It’s perfect for July 4th gatherings with family and friends to blast into fun outdoor NERF battles in the backyard. To play, front load 8 darts, move the priming handle backward and forward, and pull the trigger. For slam fire, hold down the trigger as you pump the priming handle. Eyewear recommended (not included). No batteries required.

NERF SUPER SOAKER DUNK-FILL FREEDOM

(HASBRO | Ages 6 & Up | Approx. Retail Price: $9.99 | Available April 2026 at Walmart and other major retailers)

Red, white, and splash! Celebrate America’s 250th birthday with this special Dunk-Fill Freedom water blaster! Rock the red, white, and blue while pulling off instant refills—just dunk and go! The blaster’s colorful decorations are perfect for America’s big birthday bash. The easy instant-fill tank gets you ready for water-drenching fun in no time! There’s nothing for you to do, just submerge the translucent tank in water and watch as it instantly refills. The Dunk-Fill blaster has 12.1 fluid ounce (358 milliliter capacity). NERF Super Soaker blasters are great kids outdoor water toys for epic backyard battles, and they make awesome gifts to get everyone outside for fun, active play that’s a real splash!

NERF ELITE FREEDOM FRENZY 4-PACK

(HASBRO | Ages 8 & Up | Approx. Retail Price: $19.99 | Available March 2026 at Walmart)

Red, white, and blast! Celebrate America’s 250th birthday with these special NERF Elite Freedom Frenzy dart blasters! Put your patriotic spirit front and center with this pack of 4 red, white, and blue blasters to mark the signing of the Declaration of Independence 250 years ago on July 4, 1776. These colorfully decorated blasters are perfect for America’s big birthday bash. Each single-fire blaster has a fixed scope that’s also storage for 1 dart. The set includes 16 Elite foam darts, giving you enough to load all 4 blasters with additional ones to keep nearby for quick reloads. Compact in size, they’re easy to use: Front-load a dart, pull down the priming handle, and pull the trigger. The NERF Elite Freedom Frenzy 4-Pack is perfect for July 4th gatherings with family and friends to blast into fun outdoor NERF battles in the backyard. Eyewear recommended (not included). No batteries required.

NERF ONE PIECE GOING MERRY BLASTER

(HASBRO | Ages 8 & Up | Approx. Retail Price: $19.99 | Available now at Target)

Kids can imagine themselves as a Straw Hat Pirate with the NERF ONE PIECE Going Merry blaster inspired by the Netflix ONE PIECE live-action series based on the popular ONE PIECE manga. The foam dart blaster comes with a clip-on holster so kids can carry it with them on their imaginative games as bold adventurers. The blaster features hammer priming and comes with 8 NERF Elite foam darts. Easy to use: Front load 1 dart into the barrel, pull back the hammer, and pull the trigger to fire. In the series, the Straw Hat Pirates go on an epic voyage to find the legendary ONE PIECE treasure. This toy blaster is a perfect gift for fans of the ONE PIECE series and manga, and is a great accessory for boys and girls for role play, cosplay, and every swashbuckling adventure. It makes a distinctive addition to any NERF blaster collection with its fun pirate design!

NERF NETFLIX ONE PIECE ZORO’S KATANA (SANDAI KITETSU)

(HASBRO | Ages 6 & Up | Approx. Retail Price: $11.99 | Available March 22, 2026, at Walmart)

Kids can imagine themselves as a Straw Hat Pirate with the NERF ONE PIECE Katana inspired by Zoro’s katana from the Netflix ONE PIECE series! The Zoro’s Katana (Sandai Kitetsu) captures the look of the katana wielded by Roronoa Zoro in the live-action series based on the popular ONE PIECE manga. This NERF katana measures 24 inches long (609 millimeters) and has a foam blade with a plastic core and foam hilt. In the series, Zoro is master swordsman, ex-bounty hunter, and one of the Straw Hat Pirates who go on an epic voyage to find the legendary ONE PIECE treasure. The assortment includes 3 different katanas (each sold separately, subject to availability), and are perfect accessories for role play, cosplay, and every swashbuckling adventure.

CAUTION: Do not swing, poke or jab at people or animals. Discontinue use if core is exposed.

NERF NETFLIX ONE PIECE ZORO’S KATANA (WADO ICHIMONJI)

(HASBRO | Ages 6 & Up | Approx. Retail Price: $11.99 | Available March 22, 2026, at Walmart)

Kids can imagine themselves as a Straw Hat Pirate with NERF ONE PIECE Katanas inspired by Zoro’s katanas from the Netflix ONE PIECE series! The assortment includes 3 different katanas (each sold separately, subject to availability), all capturing the look of the ones wielded by Roronoa Zoro in the live-action series based on the popular ONE PIECE manga. Each NERF katana measures 24 inches long (609 millimeters) and has a foam blade with a plastic core and foam hilt. In the series, Zoro is a master swordsman, ex-bounty hunter, and one of the Straw Hat Pirates who go on an epic voyage to find the legendary ONE PIECE treasure. The katanas are perfect accessories for role play, cosplay, and every swashbuckling adventure.

CAUTION: Do not swing, poke or jab at people or animals. Discontinue use if core is exposed.

NERF NETFLIX ONE PIECE ZORO’S KATANA (YUBASHIRI)

(HASBRO | Ages 6 & Up | Approx. Retail Price: $11.99 | Available March 22, 2026, at Walmart)

Kids can imagine themselves as a Straw Hat Pirate with the NERF ONE PIECE Katana inspired by Zoro’s katana from the Netflix ONE PIECE series! The Zoro’s Katana (Yubashiri) captures the look of the katana wielded by Roronoa Zoro in the live-action series based on the popular ONE PIECE manga. This NERF katana measures 24 inches long (609 millimeters) and has a foam blade with a plastic core and foam hilt. In the series, Zoro is master swordsman, ex-bounty hunter, and one of the Straw Hat Pirates who go on an epic voyage to find the legendary ONE PIECE treasure. The assortment includes 3 different katanas (each sold separately, subject to availability), and are perfect accessories for role play, cosplay, and every swashbuckling adventure.

CAUTION: Do not swing, poke or jab at people or animals. Discontinue use if core is exposed.

NERF SUPER SOAKER STOMP & SOAK

(HASBRO | Ages 4 & Up | Approx. Retail Price: $19.99 | Available 1/1/26 at Amazon, Target, Walmart, and other major retailers)

Stomp, soak, and splash with the NERF Super Soaker Stomp & Soak water toy. The NERF Super Soaker Stomp & Soak toy features a jellyfish character that unleashes streams of water everywhere. When the jellyfish is hovering, press on the launch pad and watch the jellyfish rise into the air for high-flying soakage. The fun, wiggly tentacles help spray water everywhere – so everyone gets soaked. Connect it to your garden hose and let the water fun begin. It’s the perfect summer toy for kids to stomp, splash, and cool off outdoors. NERF Super Soaker water toys make awesome gifts to get kids outside for fun, active play that’s a real splash! (Garden hose required, not included).

NERF SUPER SOAKER HOP & CHOMP

(HASBRO | Ages 3 & Up | Approx. Retail Price: $14.99 | Available 1/1/26 at Amazon, Walmart, and other major retailers)

When the shark starts chomping his jaws, the water blasting fun begins. The NERF Super Soaker Hop & Chomp water toy features a shark that unleashes 2 rotating streams of water from his chomping jaws. Kids can play in different ways: jump over the streams to dodge the drench or run through the streams for soaking silliness. The shark’s mouth open and closes for fun chomping action. It’s easy to get started: Simply connect the shark to your own garden hose. You can also adjust how quickly the streams rotate or you can fix them at a certain angle. The shark character is a perfect pal for warm weather play that gets kids outdoors and having fun. NERF Super Soaker water toys make awesome gift for fun, active play that’s a real splash! (Garden hose required, not included.)

NERF STAR WARS THE MANDALORIAN ROCKET GAUNTLET

(HASBRO | Ages 5 & up | Approx. Retail Price: $19.99| Available Spring 2026 at most major retailers)

NERF KPOP DEMON HUNTERS ZOEY’S SPIRIT BLADES

(HASBRO | Ages 6 years & up | Retail Price: $9.99 | Available at most major retailers starting 7/15/26)

Kids can imagine themselves as part of HUNTR/X with the NERF KPop Demon Hunters Zoey’s Spirit Blades inspired by the ones from the Netflix animated film! They capture the look of the blades used by singer and demon hunter Zoey in the musical fantasy about the HUNTR/X KPop girl group that secretly doubles as a trio of demon hunters. The bubbly, fun-loving Zoey wields the blades to battle demons. They’re perfect accessories for role play, cosplay, and epic demon-hunting adventures. Expand the imaginative games with and build your KPop Demon Hunters collection with Rumi’s Four Tiger Sword and Mira’s Curved Moon Blade (each sold separately, subject to availability).

NERF KPOP DEMON HUNTERS RUMI’S FOUR TIGER SWORD

(HASBRO | Ages 6 years & up | Retail Price: $14.99 | Available at most major retailers starting 7/15/26)

The NERF KPop Demon Hunters Rumi’s Four Tiger Sword is inspired by the one from the Netflix animated movie! It captures the look of the Sword used by Rumi, lead HUNTR/X singer and demon hunter in the musical fantasy about a KPop girl group that secretly doubles as a trio of demon hunters. Rumi is lead singer of the HUNTR/X group and wields the Four Tiger Sword to battle demons. The 24-inch sword has a foam blade with pearlescent treatment, plastic core, and plastic hilt. It’s perfect accessories for role play, cosplay, and epic demon-hunting adventures. Expand the imaginative games with and build your KPop Demon Hunters collection with Zoey’s Spirit Blades and Mira’s Curved Moon Sword (each sold separately, subject to availability).

NERF KPOP DEMON HUNTERS MIRA’S CURVED MOON SWORD

(HASBRO | Ages 6 years & up | Retail Price: $19.99 Available at most major retailers starting 7/15/26)

The NERF KPop Demon Hunters Mira’s Curved Moon Sword is inspired by the one from the Netflix animated film! It captures the look of the sword used by Mira, HUNTR/X singer and demon hunter in the musical fantasy about a KPop girl group that secretly doubles as a trio of demon hunters. Mira is the lead dancer and choreographer in the HUNTR/X group and wields the Curved Moon Sword to battle demons. The 36-inch sword has a foam blade with pearlescent decoration and a plastic core and a plastic hilt. It’s perfect accessories for role play, cosplay, and epic demon-fighting adventures. Expand the imaginative games with and build your KPop Demon Hunters collection with Zoey’s Spirit Blades and Rumi’s Four Tiger Sword (each sold separately, subject to availability).

BEYBLADE – LET IT RIP! The BEYBLADE team introduced the all-new BEYBLADE X Sneak Attack Battleset, portable Clip & Rip Launcher Set, Rage Ragna FE 4-55Y CX Infinity Starter Pack Set, Armor Knight GV 8-70UN CX Infinity Starter Pack Set, Rocket Griffon H UX Infinity Starter Pack Set, and Strike Dran 4-50FF BX Infinity Starter Pack Set. 

BEYBLADE X NYTF 2026 Product Copy

BEYBLADE X SNEAK ATTACK BATTLE SET

(HASBRO | Ages 8 years & up | Approx. Retail Price: $54.99 | Available 7/15/2026 at most major retailers)

Smash into surprise attacks with the BEYBLADE X Sneak Attack Battle Set! The Stadium features a pop-up rail that sends Tops moving in a different way, changing the course of battle! The set comes with everything you need to begin battling – Beystadium, 2 UX Infinity Tops, and 2 Launchers! The stadium’s X-Celerator Rail can super-accelerate Tops into an Xtreme Dash around the arena for crushing collisions and epic bursts. Use the 2 ripcord Launchers to unleash Rampart Aegis GB Stamina Type Top and Cutter Shinobi LF Attack Type Top in epic battles. Both Tops have ratchet-integrated blades. Bladers launch their Top against their opponent’s Tops to score points – first to reach 4 points wins. Hasbro BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great kids gifts for boys and girls ages 8 and up.

BEYBLADE X CLIP & RIP LAUNCHER SET

(HASBRO | Ages 8 years & up | Approx. Retail Price: $29.99 | Available 7/15/2026 at most major retailers)

Experience BEYBLADE X, the next generation of BEYBLADE Stadiums, Launchers, and Tops! The Clip & Rip Launcher clips onto belts and backpacks, making it easy to carry it with you, and has an internal storage area. There’s a built-in area to store the ripcord when you’re not battling. The Launcher includes the Blast Pegasus A Tr Right-Spin Attack Type CX Top, which works with the X-Celerator Gear System: When the Top’s gear engages the X-Celerator Rail of a BEYBLADE X Beystadium (sold separately), it can super-accelerate into an Xtreme Dash around the arena for crushing collisions and epic bursts. Bladers launch their Top against their opponent’s Top to score points – first to 4 points wins. Mix and match the interchangeable blade, ratchet, and bit with those of other BEYBLADE X Tops (sold separately) to build your perfect Top. Hasbro BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great kids gifts for boys and girls ages 8 and up.

BEYBLADE X RAGE RAGNA FE 4-55Y CX INFINITY STARTER PACK SET

(HASBRO | Ages 8 years & up | Approx. Retail Price: $14.99 | Available 7/15/2026 at most major retailers)

Experience BEYBLADE X, the next generation of BEYBLADE Stadiums, Launchers, and Tops! The BEYBLADE X Rage Ragna FE 4-55Y CX Infinity Starter Pack includes a Launcher and 1 right-spinning Stamina Type Top with Stamina Type Blade (Beystadium required, sold separately). CX Infinity Tops expand your customizing possibilities with blades that separate into 4 pieces! Launch right into battle build your perfect Top by switching the interchangeable blade, ratchet, and bit with those of other BEYBLADE X Tops (sold separately) to build your perfect Top. BEYBLADE X features the X-Celerator Gear System: The gear of a BEYBLADE X Top engages the Beystadium arena rail, super-accelerating the Top into an Xtreme Dash for crushing collisions and epic bursts. You and your opponents launch your Tops into battle to score points – first Blader to score 4 points wins. Hasbro BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great kids gifts for boys and girls ages 8 and up.

BEYBLADE X ARMOR KNIGHT GV 8-70UN CX INFINITY STARTER PACK SET

(HASBRO | Ages 8 years & up | Approx. Retail Price: $14.99 | Available 7/15/2026 at most major retailers)

Experience BEYBLADE X, the next generation of BEYBLADE Stadiums, Launchers, and Tops! The BEYBLADE X Armor Knight GV 8-70UN CX Infinity Starter Pack includes a Launcher and 1 right-spinning Defense Type Top with Defense Type Blade (Beystadium required, sold separately). CX Infinity Tops expand your customizing possibilities with blades that separate into 4 pieces! Launch right into battle build your perfect Top by switching the interchangeable blade, ratchet, and bit with those of other BEYBLADE X Tops (sold separately) to build your perfect Top. BEYBLADE X features the X-Celerator Gear System: The gear of a BEYBLADE X Top engages the Beystadium arena rail, super-accelerating the Top into an Xtreme Dash for crushing collisions and epic bursts. You and your opponents launch your Tops into battle to score points – first Blader to score 4 points wins. Hasbro BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great kids gifts for boys and girls ages 8 and up.

BEYBLADE X ROCKET GRIFFON H UX INFINITY STARTER PACK SET

(HASBRO | Ages 8 years & up | Approx. Retail Price: $14.99 | Available 7/15/2026 at most major retailers)

Experience BEYBLADE X, the next generation of BEYBLADE Stadiums, Launchers, and Tops! BEYBLADE UX Infinity convert to reveal hidden features that change the course of battle. The BEYBLADE X Rocket Griffon H UX Infinity Starter Pack includes a Launcher and 1 right-spinning Balance Type Top with Balance Type Blade (Beystadium required, sold separately). Launch right into battle or reconfigure the Top by switching the interchangeable blade, ratchet, and bit with those of other BEYBLADE X Tops (sold separately) to build your perfect Top. BEYBLADE X features the X-Celerator Gear System: The gear of a BEYBLADE X Top engages the rail of the Beystadium arena, super-accelerating the Top into an Xtreme Dash around the stadium for crushing collisions and epic bursts. Launch your Tops into fierce clashes against opponents’ Tops to score points. Hasbro BEYBLADE Toys with authentic TakaraTomy die-cast metal Tops make great gifts for kids ages 8 and up.

BEYBLADE X STRIKE DRAN 4-50FF BX INFINITY STARTER PACK SET

(HASBRO | Ages 8 years & up | Approx. Retail Price: $14.99 | Available 7/15/2026 at most major retailers)

Experience the thrill of BEYBLADE X, the next generation of BEYBLADE Stadiums, Launchers and Tops. The BEYBLADE X Strike Dran 4-50FF BX Infinity Starter Pack includes 1 right-spinning Attack Type Top with Attack Type Blade and Launcher (Beystadium required, sold separately). Launch right into battle or reconfigure the interchangeable blade, ratchet, and bit of this Starter Pack with those of other BEYBLADE X Tops (sold separately) to build your perfect BEYBLADE Top. BEYBLADE X features the X-Celerator Gear System innovation to level-up your game. When the gear of a BEYBLADE X Top engages the rail of the Beystadium arena, it can super-accelerate into an Xtreme Dash around the stadium for crushing collisions and epic bursts. Bladers launch their Tops into fierce clashes against their opponent’s to score points. Hasbro BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great kids gifts for boys and girls ages 8 and up.