Over the past 24 hours (at the break of day across the world), global Spider-Man fans helped Tom Holland launch pieces of the official SPIDER-MAN: BRAND NEW DAY trailer! This global stunt culminated in the final reveal of the trailer in its entirety at the start of a “Brand New Day.”
Exclusively in Movie Theaters July 31, 2026
The first trailer for SPIDER-MAN: BRAND NEW DAY launched with a first-of-its-kind 24-hour worldwide fan relay that followed the sunrise across the globe.
Tom Holland spearheaded the launch, inviting a select group of Spider-Man fans from around the world to share personal stories about what Spider-Man means to them before debuting an exclusive piece of the official trailer. Each participant then tagged the next fan in the sequence, encouraging audiences to follow the relay across time zones as Spider-Man fans around the world came together to celebrate a “Brand New Day.”
The event culminated in a celebration at the top of the Empire State Building in New York, where Tom Holland and local fans revealed the full trailer and announced that the building would light up in Spider-Man’s iconic red and blue this evening, marking the first time the landmark has illuminated in honor of a trailer launch.
Genre:
Action/Adventure
Rating:
This film is not yet rated by The Motion Picture Association. For future rating information, please visit www.filmratings.com.
Synopsis:
After the record-breaking global success of Spider-Man: No Way Home, Spider-Man: Brand New Day marks an entirely new chapter for Peter Parker and Spider-Man. Four years have passed since the events of No Way Home, and Peter is now an adult living entirely alone, having voluntarily erased himself from the lives and memories of those he loves. Crime-fighting in a New York that no longer knows his name, he’s devoted himself entirely to protecting his city — a full-time Spider-Man — but as the demands on him intensify, the pressure sparks a surprising physical evolution that threatens his existence, even as a strange new pattern of crimes gives rise to one of the most powerful threats he has ever faced.
Directed by:
Destin Daniel Cretton
Written by:
Chris McKenna & Erik Sommers
Based on the MARVEL Comic Book by:
Stan Lee and Steve Ditko
Produced by:
Kevin Feige
Amy Pascal
Avi Arad
Rachel O’Connor
Executive Producers:
Louis D’Esposito
David Cain
Cast:
Tom Holland
Zendaya
Sadie Sink
Jacob Batalon
Jon Bernthal
Tramell Tillman
Michael Mando
and Mark Ruffalo