Comic Review: Six Figure Crowdfunding: The No Bullsh*t Guide to Running a Life-Changing Campaign HC (BOOM! Studios)

Want to do a Kickstarter? Start with this starter: the Six Figure Crowd Funding handbook from BOOM! Studios.

Written by Derek Miller, a ‘crowdfunding consultant’ who has raised millions of dollars of funding during three Cyanide & Happiness Kickstarter campaigns, this handbook is the real deal. It is jammed with sensible step-by-step directions on how to make your campaign work.

Look at this book as if it was a seminar or workshop. Miller walks through the planning, execution and follow-up steps of a successful fundraising campaign. Not only does he connect the dots on HOW to do this, he tells us WHY. Or sometimes, WHY NOT do something.

Let’s face it; we have all been bombarded by well-meaning people who want a few dollars from us to help their project happen. Maybe they show us a video, maybe they offer wonderful rewards if we contribute. It looks simple enough; just think up an idea, run off and get people to help you fund it. Well, Derek Miller shows us the gears and levers behind the scenes.

“Why should we care about this project? What’s your story? How do we know that you can actually pull this off? Why do you need our (backers’) help? How do we help you?” These questions and many dozens more are discussed in detail.

The Six Figure Crowd Funding handbook is just that: a handbook, with a handful of small black line cartoon drawings (by Joy Ho), tossed in for good measure. It’s dry reading, full of statistics and discussions on legalities and marketing strategy. It isn’t meant to be sexy, but it sure is a valuable handbook for someone considering a crowd sourced funding campaign!

BOOM Studios, Six Figure Crowd Funding, 260 pages of content, $19.99. Not rated; business strategy book