Madefire and key publishers team up to bring the Motion Book experience to popular titles

IDW, Top Cow, Boom! Studios, and ITV Studios America to bring Motion Book experience to select catalog


MF-PK071013-StarTrek_Cover MF-PK071013-Transformers_Cover MF-PK070913-2Guns_Cover

Groundbreaking. Innovative. Original. All these terms could be used to describe either the cutting-edge digital studio Madefire or their new partners: IDW, Top Cow, Boom! Studios, and ITV Studios America. In signing a new partnership, these trailblazing companies are going to be setting a new standard for digital storytelling in the 21st century.

“Madefire has created some amazing original motion books and animation tools,” shared Jeff Webber, IDW’s VP of Digital Publishing. “They’ve taken everything they’ve learned and developed over the past year and applied it to creating new experiences with some of our top comic brands. The motion book versions of Star Trek, My Little Pony and Transformers comics will reach a whole new audience.”

The deal consists of IDW, Top Cow, and Boom! Studios bringing the trademark Motion Book experience to a select group of their most popular print titles—including Boom!’s Next Testament and 2 Guns and Top Cow’s The Darkness—and releasing them through the acclaimed Madefire iOS app and on the web exclusively through deviantART. Taking existing print titles and creating a new, immersive digital reading experience will be a first for Madefire but it’s a treatment they think fans will enjoy.

“A primary goal from Day One has been to work with the top publishers in the print and entertainment space toward adoption of the Motion Book experience,” notes Madefire co-founder and CEO Ben Wolstenholme. “To launch with an elite group of publishers out the gate is tremendous and speaks volumes to their visionary approach to storytelling.”

ITV Studios America will be testing the platform with an original, digital-first series by Des Taylor called The Trouble with Katie Rogers exclusively on Madefire.

“We’re delighted to be launching the adventures of the stylish, sassy NYC publicist Katie Rogers. Madefire is the perfect platform to bring Katie and her unique world to life and showcase the amazing talents of creator and artist Des Taylor,” said Bruce Robertson, SVP Creative Strategy, ITV Studios America. “This is just the start of introducing Katie to the wider public and we hope that they will fall in love with her as much as we have.”

“Ever since I discovered Madefire at San Diego Comic Con 2012, I haven’t looked back! The Madefire Motion Book tool gave me the freedom to create Katie Rogers the way I want the reader to experience it and I am seriously considering creating other titles in my portfolio on this platform. The only restriction is your mind,” commented Des Taylor, Katie Rogers’ creator, writer and artist. “I’m thrilled to be working with ITV Studios America and Madefire on this project.”

Further information regarding release dates and additional titles to join the burgeoning line to come. For Motion Book demonstrations of each title, be sure to visit Madefire’s booth (#4902,4904) at San Diego Comic Con July 17-21.

About Madefire
Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire provides artists and writers a publishing solution for iOS and web reading allowing them to build their stories in an exciting new format called Motion Books. Madefire is backed by Toni Schneider at True Ventures, The CEO of Automattic makers of WordPress, with angel investors including Sina Tamaddon, former Senior Vice President of Applications for Apple Inc–both of whom are on Madefire’s Board of Advisors. The Advisory Board also includes industry leaders Mike McCue, CEO and Founder of Flipboard, Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time, and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art. For more information go to

About Newsdesk