NEW! Adventure Time Ice King and Bruce Lee Variant MIMOBOTs!

AdvTime_BruceLee_blog_640x290(Boston, MA – July 9th, 2013) — Mimoco® (, the Boston-based consumer electronics design studio is preparing for their annual pilgrimage to San Diego Comic-Con, where they will release a series of eight low-run limited edition MIMOBOT® USB flash drives. Week three of Mimoco’s month long lead up to SDCC brings the latest in Mimoco’s co-branded partnerships with Bruce Lee Enterprises and Cartoon Network’s Adventure Time.

The MIMOBOT releases from each property are available in hand-numbered limited-edition runs, with the battle tested Bruce Lee Variant MIMOBOT an edition of 400 pieces, and the Adventure Time Ice King MIMOBOT, a run of just 850 pieces. Both styles are available in up to 128GB capacities, as well as in USB3.0 speeds, and include preloaded bonus digital Mimory® with the MimoDesk® personalization suite of wallpapers, icons, and avatars, exclusive MimoByte® sound software unique to each character, and more content such as TV episodes. A portion of each limited run is now available for pre-order exclusively at with the option for delivery on site at SDCC, where the styles will make their first appearance.

Mimoco® Reveals Third Set of Exclusive MIMOBOT® USB Flash Drives Releasing at San Diego Comic-Con 2013

Bruce Lee is definitely no stranger to battle. During his years as a teenager in Hong Kong Bruce often got into street fights, so many in fact that the police warned his father that if he got into one more fight they’d have to send him to jail. This is what caused his parents to send him to America, so we should probably be thankful right? But the wounds seen on the battle tested Bruce Lee Variant MIMOBOT aren’t from your everyday tussle with the local street toughs, these are from the undoubtedly most important, influential and epic battle of his whole career. Only 400 battle-tested Bruce Lee Variant MIMOBOTs will be produced.

Mimoco® Reveals Third Set of Exclusive MIMOBOT® USB Flash Drives Releasing at San Diego Comic-Con 2013

The princess-loving, trouble-causing baddie star of Cartoon Network’s popular Adventure Time television series, Ice King, whether you consider him a villain with a soft side or a misunderstood anti-hero, is a necessary presence in the Land of Ooo. Though he still would prefer an already existing princess for his bride, he has time and again shown us that he is more than willing to build his own. We invite you to build your own memories and have Ice King MIMOBOT keep them safe for you. He’ll do a good job, he promises, right after this sweet drum solo. Ice King is the sixth member of the Adventure Time’s cast of lovable characters to be transformed into a MIMOBOT flash drive, which includes Finn, Jake, Princess Bubblegum and last year’s SDCC exclusive Fiona, and the more recent BMO Rainbow MIMOBOT LTD.ED. release. Only 850 of Ice King MIMOBOT will be manufactured so hurry before they are forever lost to the frost.

“Both of these releases serve as celebrations,” says Mimoco spokesperson, Steve Jones. “Not only for our company’s eighth year at SDCC, but also for the franchises themselves. It’s the 40th anniversary of Bruce Lee’s untimely passing, while Adventure Time is finishing off its 5th season. We’re proud to be able to represent both of them in the way we know best.”

A portion of both LTD.ED. MIMOBOT runs are now available at for pre-order before their official release at Mimoco’s booths in the Toy Grower section (#5338) and in the Star Wars Pavilion (#2913M) on July 17-21 at San Diego Comic-Con International.

To request images or more information, contact Fearghal O’Reilly at (305) 347-1787 Ext 302 or

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About Mimoco
Boston-based design house Mimoco® fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT® USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou™. MIMOBOT flash drives are available in up to 128 GB capacities, USB2.0 and USB3.0 speeds, are Mac and Windows compatible, and include preloaded bonus Mimory® content. Learn more at

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