UGLYDOLL and caseable in partnership with Hewlett-Packard Signs Deal


“Ugly is the new Beautiful!” This has been Uglydoll’s mantra since its inception 13 years ago. The notion of embracing one’s individuality has led to the success in becoming an award-winning brand. The Uglydoll property includes a fully integrated licensing program. Pretty Ugly, LLC™ is now proud to announce caseable as their newest licensee for its latest global line of fun and collectable soft and hard cases designed for tablets, smartphones and laptops. Distribution includes various channels of caseable as well as its partner Hewlett-Packard, among them: caseable’s online shop and mobile application,Hewlett-Packard’s website as well as all other Hewlett-Packard URLs, sub-domains, co-branded sites, HP retail resellers and their brick-and-mortar stores.

“HP is one of the world’s leading technology companies. We have selected the best of the best to create soft and hard cases that will now evoke the personality and wit of our Uglydoll brand”, says Drew Matilsky, Pretty Ugly’s Managing Partner.

“Expressing one’s own individuality has been caseable’s focus since the beginning. We’re excited to have closed a partnership with the Uglydoll brand to further expand on this idea and produce fun cases that will stand out.” – Marvin Amberg, caseable’s co-founder.

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