BOOM! Studios and WeLoveFine Announce First-Look Licensing Deal


Line of Merchandise Launches at
San Diego Comic-Con with ‘Lumberjanes’
Exclusive SDCC Design and More

What the junk?! New and unique apparel featuring your BOOM! Studios favorites are on the way! The award-winning comics and graphic novel publisher, and online pop culture apparel retailer WeLoveFine are delighted to announce a first-look licensing deal for original titles from BOOM!’s roster of critically acclaimed comics. Continuing their effort to create unique and appealing styles that speak to the fan audience’s favorite brands and chracters, WeLoveFine will create original apparel and accessories featuring BOOM!’s fan-favorite titles and characters.

Launching at this year’s Comic-Con International in San Diego, CA, BOOM! and WeLoveFine will debut a series of t-shirts for LUMBERJANES, the hugely popular ongoing title written by Noelle Stevenson and Grace Ellis, co-created by BOOM! Studios editor Shannon Watters, with art from Brooke Allen. Additionally, a limited-edition t-shirt inspired by James Tynion IV and Michael Dialynas’ serialized science-fiction mystery THE WOODS will also be available from BOOM!

A unique selection of designs will be available at both BOOM! Studios’ Booth #2229; as well as WeLoveFine’s Booth #1235 in the Comic-Con exhibit hall. Plus, somebody tell Ripley: A Comic-Con EXCLUSIVE design, featuring the one and only Holy Kitten (as depicted in LUMBERJANES #3) will be among the designs available at the BOOM! Studios booth.

“Everyone at BOOM! is a huge fan of the smart, innovative apparel, accessories, plushes, and other cool stuff does every day. You only need to walk through the BOOM! offices to see it on the staff’s desks,” said BOOM! President of Publishing and Marketing Filip Sablik, “We’ve had the pleasure of working alongside and getting to know the team with our shared licenses like ADVENTURE TIME, BEE AND PUPPYCAT, and others, and it’s a thrill to finally see them bring some of our original properties to life.”
Adds WeLoveFine: “Our aim at is to deliver the very best in apparel, accessories and more designed For Fans, By Fans. We share a passion for creative characters, innovative ideas and flat-out fun with our friends at BOOM! Studios, and it is a tremendous treat to create merchandise for titles like LUMBERJANES and THE WOODS, whose immersive characters and smart storytelling have already garnered them a fiercely dedicated audience. We look forward to building an awesome collection with input and insight from BOOM!’s readership and our shared communities of fans.”

Available from BOOM! Studios’ booth will be the LUMBERJANES SDCC Exclusive “Holy Kitten” t-shirt; the LUMBERJANES “Inside Me” t-shirt, and the BOOM! Studios Exclusive THE WOODS “Property of Bay Point Prep Athletic Dept.” t-shirt. Available from WeLoveFine’s booth will be the LUMBERJANES “Lumberjanes Group Shot” t-shirt and the LUMBERJANES “Camp Logo” t-shirt. Each shirt is available in unisex sizing and priced at $25 each.

The initial offering of LUMBERJANES designs launching at Comic-Con plus additional styles (“Camp For Hardcore Lady Types” t-shirt for men and women; and “Lumberjanes Group Shot” messenger bag) will also be available online at, beginning Thursday, July 24. The LUMBERJANES “Holy Kitten” convention exclusive shirt will be available online for a limited time only, while supplies last.

Lumberjanes Holy Kitten T-ShirtLumberjanes “Holy Kitten” T-Shirt – SDCC Exclusive, available at the BOOM! Studios booth, #2229

Lumberjanes “Inside Me” T-Shirt, available at the BOOM! Studios booth, #2229

The Woods “Property of Bay Point Prep Athletic Dept.” T-Shirt, available at the BOOM! Studios booth, #2229

Lumberjanes “Lumberjanes Group Shot” T-Shirt, available at the WeLoveFine booth, #1235

Lumberjanes “Camp Logo” T-Shirt, available at the WeLoveFine booth, #1235

Lumberjanes “Camp for Hardcore Lady Types” T-Shirt, available at starting July 24

Lumberjanes “Lumberjanes Group Shot” Messenger Bag, available at starting July 24


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