NICKELODEON AND (RED) INTRODUCE (SPONGEBOB)RED, A NEW PRODUCT COLLABORATION TO RAISE MONEY AND AWARENESS FOR THE FIGHT AGAINST AIDS

(SPONGEBOB)RED to Be Featured in Moschino Resort 2018 Collection, Debuting June 8

Nickelodeon in partnership with (RED) announced the debut of (SPONGEBOB)^RED, a collaboration enlisting the iconic character to help raise money for the Global Fund and awareness around the fight to end AIDS. The collaboration will kick off with exclusive (SPONGEBOB)^RED designs by Jeremy Scott as a part of the Moschino Resort 2018 collection. Sixteen different items including apparel, swim and handbags for adults and children featuring (SPONGEBOB)^RED designs will be available at luxury retailers and Moschino stores in November. The Moschino Resort 2018 collection debuts on the runway on Thursday, June 8, at Milk Studios in Los Angeles and will feature top models dressed in key pieces from the collaboration on the catwalk.

The Nickelodeon and (RED) partnership extends through 2018, and Nickelodeon’s proceeds from all Moschino products will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

“SpongeBob SquarePants is one of the most iconic animated characters ever, and his fans span generations, demographics, cultures and continents,” said Pam Kaufman, Chief Marketing Officer and President, Global Consumer Products, Nickelodeon. “We are proud to partner with (RED) to debut (SpongeBob)^RED, and it is our hope that this collaboration can help shine more light on the need to fight against AIDS.”

“This exciting creative collaboration between (RED), Nickelodeon, Moschino and Jeremy Scott transforms the iconic and much-loved SpongeBob character into a force to fight AIDS with (RED). The partnership will not only raise money to fight this preventable, treatable disease, but will also bring SpongeBob’s enormous fan base – young and old – into this critical fight,” said Deborah Dugan, CEO of (RED).

“I’m excited to once again be doing a collaboration with Nickelodeon and SpongeBob SquarePants,” said Jeremy Scott. “Not only is he one of my favorite characters, he is beloved all over the world.    I am also honored to participate with (RED) as they have done such wonderful work fighting AIDS.”