– Kids ages 7-17 can apply for a once-in-a-lifetime opportunity to create and produce official LEGO content and receive $10,000 for their future education –
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Over the past year Kids and families have found ways to stay creative and imaginative while staying safely at home, using their creativity to do everything from making art and building with LEGO® bricks to producing their own videos, all in new and different ways to express their personal style. Inspired by these kids’ imaginations, the LEGO Group is conducting a search for its first-ever Kid Creative Director to join the Kids Creative Studio, a creative team led by kids and focused on showcasing and inspiring the imaginative superpowers of today’s youth.
The Kids Creative Studio was inspired by the recent launch of LEGO® VIDIYO™—a playful and innovative music video maker experience designed to celebrate and expand kids’ creativity and passion for music.
Along with receiving $10,000 to use towards their creative and educational endeavors, the winning Kid Creative Director will join a team of well-known kid creators who make up the Kids Creative Studio, along with creative professionals from the LEGO Group and Universal Music Group. Using LEGO VIDIYO™ and other creative tools, the studio will produce music videos, engaging content and a commercial that will launch this summer— putting their skills on display for the world to see.
“We’re thrilled to be able to empower kids to keep doing what they’ve been doing the last year and truly honor this creativity,” said Amanda Madore, senior brand relations manager at LEGO Systems, Inc. “We’ve seen the ways kids are reimagining play and the innovative ways they interact with their peers. We believe now is the perfect time to celebrate this creativity by turning over the creative reins to them, recognizing and rewarding kids for being the true creative superstars they are.”
Here’s how to apply:
- Parents of kids ages 7-17 can apply by submitting a video of their child showing off their creative skills here ((will be live at-launch)
- Creative submissions are limited only by imagination; a parent or guardian must submit approval for the application.
- Submissions will be accepted from March 12 at 8am ET through April 19.
- Visit LINK: LEGO.com/en-us/themes/vidiyo/kids-creative-studio (will be live at-launch) to learn more about the talent search and the Kids Creative Studio.
The Kid Creative Director will join top kid creators across the Americas, including:
- Actors GEM sisters
- Bella Klassen from Canada who danced with Justin Bieber on his Purpose Tour
- Dancer Nicole Laeno, best known for her appearance on reality dance competition ‘Dance-Off Juniors”
- YouTube stars Brock and Boston
- Gymnast and Martial Artist Bryton Myler
- Professional singer Hey Bala! based in Mexico
About Kids Creative Studio:
- Mentored by leading creative professionals from the LEGO Group and Universal Music Group, Kids Creative Studio discovers and elevates the best creative kid talent to create and produce promotional campaigns and music videos that puts their full skills on display for the world to see.
- A kid-led and family-focused studio driven by playful creativity and powered by LEGO VIDIYO, Kids Creative Studio gives kids the reins to create freely and bring their fearless ideas to life like never before.
- Studio content will be a collaborative and virtual effort from across the Americas and will premiere this summer.
About LEGO VIDIYO™:
- Aimed at children aged 7-10, LEGO VIDIYO™ is a brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits from Universal Music Group’s unrivalled artists.
- Supported by a series of BeatBoxes, Bandmates, BeatBits and augmented reality, each product is designed to be played within the free VIDIYO app, giving kids the tools to direct, produce and star in their own music videos.
- For more information visit https://www.lego.com/en-us/themes/vidiyo.