Hasbro Unveils the Logo & Character Image of “Kiya & the Kimoja Heroes” at Licensing Expo

A new kind of hero is in town, introducing Kiya & the Kimoja Heroes! Coming from the Las Vegas Licensing Expo, Hasbro and its entertainment studio, eOne, are excited to […]

A new kind of hero is in town, introducing Kiya & the Kimoja Heroes!

Coming from the Las Vegas Licensing Expo, Hasbro and its entertainment studio, eOne, are excited to present the new preschool series’ lead character and logo. Kiya & the Kimoja Heroes follows the high-action adventures of dance and martial arts-loving Kiya, and her best friends Jay and Motsie. Together, with their crystal-charged powers, they are superheroes in the Southern-African inspired Kimoja City, shining bright to make things right until harmony and unity is restored in their community. The show is set to launch globally on Disney+, amongst other platforms, in 2023.

Hasbro’s initial licensed consumer products program for Kiya focuses on toys, apparel, dress up, role play and publishing.

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