Animated Adaptation of Emma Krogell’s Global Fantasy Phenomenon with More Than 550 Million Views on WEBTOON
WEBTOON Productions, the fan-driven studio and IP business from WEBTOON Entertainment, and French animation studio OuiDo! Productions are developing an animated adaptation of Emma Krogell’s globally beloved WEBTOON series Lumine. The project marks an international creative collaboration between the two studios and will be introduced during the Annecy International Animation Film Market (MIFA).
In a world where weredogs, witches, and humans live side by side, Lumine is a down-on-his-luck weredog with nowhere to turn…until he meets antisocial witch boy Kody. One causes trouble wherever he goes, and the other attracts trouble like a magnet. Without realizing, Lumine has stumbled paws first into a family full of their own secrets. Kody is plagued by shadows, and his motivations for hiring Lumine aren’t nearly as simple as they seem. Things are far more dangerous than Lumine bargained for, and this is only the beginning.
A global hit with over 550 million views on WEBTOON, Lumine has been translated from English into French, Spanish, and German and Chinese (Traditional and Simplified). The webcomic has also been published in four graphic novel volumes by Penguin Random House and WEBTOON Unscrolled.
Screenwriter Bryan Q. Miller (He-Man and the Masters of the Universe, Smallville) will serve as showrunner and co-writer of the adaptation, working alongside Sandrine Nguyen and her creative team at OuiDo! Productions. WEBTOON Productions President David Madden and Head of Global Animation Sydney Bright will executive produce for WEBTOON Productions alongside OuiDo!’s Sandrine Nguyen and Boris Hertzog.
“Lumine is exactly the kind of project we love to champion at OuiDo!: a beloved world, memorable characters, and a story with true emotional resonance,” said Sandrine Nguyen, CEO of OuiDo! Productions. “We are so excited to partner with WEBTOON Productions, whose deep understanding of creator-led franchises and global fan communities is invaluable. Having Bryan Q. Miller on board is another tremendous strength for the adaptation, bringing exceptional experience in crafting compelling character journeys. Together, we look forward to bringing Emma Krogell’s extraordinary world to animation for audiences worldwide.”
“WEBTOON has transformed visual storytelling, and there is an enormous opportunity for us to adapt these incredible stories into new animated TV and film projects,” said David Madden, President of WEBTOON Productions. “Fans around the world have connected with Lumine because of its incredibly lovable characters, emotional friendships, and unique blend of fantasy, humor, and mystery. At its core, it’s a story about belonging and found family wrapped in a visually imaginative world, which makes it especially exciting to bring to animation alongside OuiDo!, who brings expertise in developing animated entertainment from tentpole IP.”
The announcement follows the January greenlight of WEBTOON Productions’ animated series adaptation of Lore Olympus with Prime Video and The Jim Henson Company, as WEBTOON Entertainment continues to expand its growing international slate of animated and anime-inspired adaptations based on some of the platform’s most successful global franchises including; Apocalyptic Horseplay, adapted by Workaholics co-creator Dominic Russo; GOSU with Toei Animation and Studio Mir; Eleceed with DandeLion Animation Studio; and others.
Jacob Zaidel