NEW! My Little Pony Fan Favorite MIMOBOT Special Edition!

Mimoco® and Hasbro Introduce MY LITTLE PONY Comic-Con Exclusive MIMOBOT® USB Flash Drives For SDCC 2013

Special Edition MY LITTLE PONY “Fan Favorite” MIMOBOT spreads memories & friendship throughout Earth and Equestria

Mimoco® (www.mimoco.com), the Boston-based consumer electronics design studio, has unveiled the next weekly installment in their 2013 San Diego Comic-Con exclusive line-up that features a new character design from their Hasbro cobranded MY LITTLE PONY x MIMOBOT® USB flash drive collection. This week, Mimoco introduces MY LITTLE PONY “Fan Favorite” MIMOBOT from the My Little Pony Friendship is Magic animated series, produced by Hasbro Studios and airing on the HUB Network in the US. She joins her friends Rainbow Dash, Twilight Sparkle, and Rarity, in the MIMOBOT assortment. Like all others in the collection, “Fan Favorite” is preloaded with bonus Mimory® content that includes My Little Pony comic books, MimoByte® sound software, and the MimoDesk® suite of wallpapers, icons, avatars, and more. The hand numbered drives are available in sizes ranging from 8GB to 128GB with optional USB 3.0 speeds.

Mimoco Director of Media Development, Scott Seraydarian said: “Friendship is the professed theme of the My Little Pony brand and it’s a good representation of the bond Mimoco has made with Hasbro over the years.” “With the MY LITTLE PONY “Fan Favorite”, we’re proud to release the newest addition to the My Little Pony x MIMOBOT series and couldn’t be happier to include this style in our 2013 SDCC line-up.”

In preparation for Comic-Con, Mimoco will let fans see and order the newest collaborations, eight special edition MIMOBOT flash drives, one for each year on Mimoco’s metaphoric birthday cake.

A portion of the special edition “Fan Favorite” My Little Pony MIMOBOT is now available at www.mimoco.com for pre-order before their official release at Mimoco’s booths in the Toy Grower section (#5338) and the Star Wars Pavilion (2913M) on July 17-21 at San Diego Comic-Con International.