Toy Fair 2018 – Mattel Blogger Event
Brian Isaacs - Executive Editor / Publisher Mattel showed off their entire showroom with their annual blogger event.
Mattel
Toy Fair 2018 – Mattel Collector’s Event
At the collector’s event for Mattel this year we got to see the new Jurassic World: Fallen Kingdom movie action figures, as well as new figures for the DC Universe…
Toy Review: DC Multiverse Batwoman (Mattel)
Batwoman finally gets an action figure from Mattel
Toy Review: DC Comics Multiverse DC Rebirth Batman & Batwing (Mattel)
Mattel releases the latest members of the Batman family.
Imaginext Unveils NYCC Exclusive – Collectors’ Limited-Edition DC Super Friends Batbot Xtreme
Newsdesk KAPOW! For the first time ever, the Imaginext team is heading to New York Comic Con with an action-packed show exclusive that brand fans and Batman lovers alike will not…
New Hot Wheels Star Wars The Last Jedi Product Hitting Shelves Force Friday
New Hot Wheels Star Wars The Last Jedi Product that will be hitting stores tomorrow for Force Friday
Mattel And WWE® Launch Girls Product Line
Mattel and WWE are launching a girls’ product line that features the first-ever fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and…
Toy Review: DC Comics Multiverse The Batgirl of Burnside (Mattel)
Hipster Batgirl gets her own action figure.
Fisher-Price Debuts Wonder Woman Toy Line from Imaginext
Wonder Woman is here to save the day! As excitement builds for next month’s theatrical release of Wonder Woman, Fisher-Price has unveiled new toy collaborations for one of its most…
GRAB A CAPE AND JOIN YOUR FAVORITE DC SUPER HEROES FOR THE FIRST ANNUAL DC KIDS SUPER HERO MONTH THIS APRIL
Digital Activations Include “Super Hero Training Camp” with DC SUPER HERO GIRLS and Original YouTube Series DC KIDS Premieres New Episodes Celebrating DC Kids Super Hero Month