With a Finger on the Pulse of the Cultural Zeitgeist, Jazwares, One of the Fastest Growing Toy Companies Globally, to Debut at New York Toy Fair Products from YouTube Creators Blippi and CoComelon, Hot Gaming Properties Halo® and Fortnite, New Brands Like Hug-a-Pet and Much More
Jazwares, the second-fastest growing toy company globally*, is playing for top spot in the hearts of kids and collectors with the highly ambitious line-up of products they are planning to introduce in time for holiday 2020. Jazwares has always had its pulse on the trend of what’s hot and growing to critical mass in both kid culture and pop culture, as well as the ability to quickly realize a vision and bring it to market. This year, at New York Toy Fair, Jazwares will be unveiling collaborations with powerhouse preschool brands Peppa Pig, Blippi CKN Toys, Cabbage Patch Kids and Cocomelon unstoppable action and gaming brands like Roblox, Nerf, Fortnite, Micro Machines, HALO® and Pokémon, leading entertainment brands BlackPink, All Elite Wrestling, and UFC along with collectibles like Nanables, and Domez, musical property First Act, loveable Hug-a-Pet and Squishmallows® Squishville™, and glam-play bestseller Blinger. Attendees at New York Toy Fair will be able to preview the exciting new lines at booth #2265 at Jacob Javits Center from February 22nd to February 25th.
Laura Zebersky, CCO at Jazwares said, “The toy industry, similar to other consumer-driven industries, moves very quickly. We understand that pace, and aim to create products that are engaging and relevant to trends, but also stand the test of time.”
As part of their unveil at Toy Fair, Jazwares has also created an experiential space, called the Jazwares Fun Box, next to their booth featuring experiences with brands like Blippi and talent meet and greets with All Elite Wrestling league.
The team will also be unveiling all new branding and a new Jazwares logo at their booth on the first day of Toy Fair, February 22nd.
Here is a rundown of some of the brands you will find at the Jazwares booth During New York Toy Fair:
Game on! Unstoppable Gaming and Action Brands:
Fortnite
Fortnite is one of the most popular video games where players can compete in Battle Royale, collaborate to create private islands or quest to Save the World. Jazwares’ Fortnite product line pushes the boundaries of traditional toys, bringing the digital world to physical products unlike anything fans have ever seen! At Toy Fair, attendees will have the opportunity to get a first look at new playsets, collectible figures and vehicles inspired by Epic Games’ online virtual game that Jazwares is bringing to retail in 2020.
Roblox
Roblox, the massive user-generated games platform, enables anyone to imagine, create, and have fun with friends as they explore millions of interactive 3D experiences built by a global community of developers. Together with Jazwares, Roblox is heading to Toy Fair to unveil new collectible figures and playsets that will enhance games’ play in the real world.
Micro Machines®
Get revved up for the ride of your life! Hasbro, Inc. (NASDAQ: HAS) appointed Wicked Cool Toys/Jazwares as global master toy licensee for one of the hottest toy lines of the 1980s and 1990s, Micro Machines. The new line of Micro Machines is expected to hit store shelves in the fall of 2020 and Toy Fair attendees will have the opportunity to get an early first look.
Halo®
Ready to play! 343 Industries appointed Wicked Cool Toys/Jazwares as a global toy licensee for the next chapter in the Halo® franchise, Halo Infinite. The new game will launch in Holiday 2020 for the entire Xbox family of devices, including Xbox Series X and Windows PCs, and Wicked Cool Toys is working closely with 343 Industries to deliver a line of toys and collectibles that are truly an offline extension of the Halo universe. Wicked Cool Toys has the rights to create several categories of toys including action figures, vehicles, cos/role play and more.
Pokémon
Fans of the iconic Pokémon brand are in for a treat as Wicked Cool Toys/Jazwares plans to introduce a whole new line of products at New York Toy Fair. As the global toy master licensee (ex-Asia) for the brand, Wicked Cool Toys is celebrating the newly discovered Pokémon within the franchise with innovative products for one of the world’s most beloved entertainment brands. The new line includes figures, role play, plush, electronics and more!
Nerf
In 2017, Jazwares teamed up with Hasbro to enhance the Nerf experience with a new line of gear and accessories, storage solutions, sports equipment and innovative digital targets inspired by the iconic brand.
Pre-School Powerhouses:
Blippi
In Summer 2019, Jazwares was named master toy licensee for Blippi, one of YouTube’s hottest preschool edutainers. With more than 20 million subscribers and 13 billion views across his YouTube channels, Blippi has emerged as one of the leading preschool brands with his fun and educational videos. Available this month, the Jazwares toy line aims to spark the curiosity of learning through play and will include blinds, figures, vehicles, playsets, plush, novelties and more.
Peppa Pig
Since 2004, Peppa Pig has entertained millions with her exuberant and lovable adventures. In partnership with Entertainment One, Jazwares brings the world of Peppa Pig home through an enchanting line of toys that brings Peppa’s story to life and reinforces the property’s core values of family, friendship, trust, humor and life experiences.
CoComelon
Treasure Studio, Inc., the creators of YouTube phenomenon CoComelon, has tapped Jazwaresto create the very first line of toys inspired by the whimsical, musical and educational 3D animated video series. CoComelon, launched on YouTube in 2006, and boasts more than 72 million subscribers and over 2.5 billion monthly views. In addition to earning the distinction of being the #1 kids-focused channel, CoComelon is the #1 educational channel, #2 most-watched channel, and #3 most-subscribed channel on all of YouTube. The new toy line is set to arrive at retail in fall 2020, just in time for the holiday season.
CKN Toys
Just in time for CKN’s Nickelodeon launch in 2020, toys will hit shelves for Easter in the UK, Australia and Asia with a major US retail launch slated for Fall 2020. The toys are inspired by the Australian-based brother duo Calvin (7 years old) and Kaison’s (4 years old) most-watched, action-packed, unscripted content from YouTube to “pre-coolers” around the world! Authenticity and imagination reign supreme across the line featuring all their favorite ways to play through collectible figures, vehicles, playsets, compounds, a recognizable “Smasher,” and more.
Cabbage Patch Kids
One of the most iconic and beloved toy brands in history, Cabbage Patch Kids, has touched the hearts and households of millions around the world for over 35 years – with over 140 million adoptions worldwide! Created by Xavier Roberts, the core concept of a genuine Cabbage Patch Kid is that no two are exactly alike. Each one is a lovable and unique individual, just like you! At Toy Fair 2020, Cabbage Patch Kids will be introducing new hand-stitched ‘Kids and adorable Babies that little ones are sure to love.
Showstopping Entertainment Brands:
BLACKPINK
At New York Toy Fair, Jazwares will debut a first-of-its-kind collection inspired by the massively popular K-Pop girl group BLACKPINK. Authentic, cool and chic, the BLACKPINK collection draws on the group members’ personalities both on and off the stage for products that will appeal to both die-hard BLINKS and casual fans. BLACKPINK catapulted to the top of the charts in 2019 and recently became the first K-Pop group to hit 1 billion views on YouTube. They are planning to release new music in 2020 as well.
All Elite Wrestling (AEW)
Jazwares, a global leader in play, and All Elite Wrestling (AEW), the new professional wrestling league that is taking America by storm, are tag-teaming on AEW’s first line of action figures and role play collectibles. Featuring AEW World Champion Chris Jericho, Cody, The Young Bucks, Kenny Omega, Jon Moxley and more, the new AEW UNRIVALED line will be on display at Toy Fair and will hit retail later this year.
Coolest Collectibles:
Nanables
Nanables is a line of collectibles that lets kids create and customize their own magical land. Featuring miniature, unique houses and adorable Nanables, you can have endless hours of fun creating an enchanting world where you’ll find that seeing is believing. At Toy Fair 2020, Jazwares will be introducing brand new products in the line that will let kids take the adventure and fun to all new lands.
Domez
Domez is the only accessible, and collectible series of highly detailed, stackable and connectable 3” mini characters representing the most memorable icons in pop culture, enclosed in an air-tight dome that serious collectors and fans alike can purchase at retail and online. With over 90 licensee partners, Domez recently surpassed 20 million units sold. At Toy Fair, Jazwares will preview the next wave of collectible characters from pop culture favorites including Disney, Marvel, DC Entertainment, Fortnite and more.
Additional Original Brands:
Blinger
In 2019, Blinger™, a glam styling tool that is just as dazzling as it sounds, emerged as a retail and media darling. Whether it’s your hair, clothing or accessories that need a chic and sparkly upgrade, Blinger is here to stay! At New York Toy Fair, Wicked Cool Toys/Jazwares will unveil exciting new beauty play line extensions that take glam to a whole new level!
Hug-A-Pet
Jazwares is showcasing Hug-A-Pet, lovable plush buddies for kids. Hug-A-Pet is ideal for kids of all ages and offer a comforting, cuddly plush that hugs you back. They make a great travel companion and even have a secret pocket inside. Jazwares will feature the full range of Hug-A-Pet plush including a puppy, unicorn, dinosaur, narwhal and more to character to come.
First Act
First Act is the professionally-inspired, parent-approved, kid-tested, #1-selling line of affordable and durable instruments that are perfect for all ages and skill levels. Jazwares is unveiling a new licensed collection of instruments at Toy Fair inspired by the upcoming Dreamworks film Trolls World Tour and The Masked Singer Karaoke Microphone inspired by the TV megahit.
Squishmallows®
Jazwares and Kellytoy Worldwide, Inc., one of the world’s most influential manufacturers and distributors of plush products, recently announced that they have formed a strategic partnership. Jazwares will distribute Kellytoy’s products in select territories and has granted to Jazwares master global toy rights to build a new line extension entitled Squishville™, which will include mini collectible plush, environments, playsets, vehicles, and related accessories.
Fartimals
What’s cute and even toots? Fartimals! Introducing the all-new, adorable 6” Fartimals Plush. Squeeze the belly of your cuddly plush to make them toot! Watch and giggle as the tail lifts to let the gas pass. Each Fartimal features a fun name & personality. Collect all 6 animal styles for tootin’ fun.